Senior Manager - Digital Marketing

Candidates from pan-India locations who are willing to relocate to Pune are also welcome to apply.

Senior Manager Digital Marketing

Key Responsibilities

Digital Strategy & Brand Development

• Design and implement a robust, integrated digital marketing strategy aligned with ISMS’s academic and business goals.
• Strengthen institutional branding and increase visibility across all digital platforms.
  

Lead Generation & Admissions Optimization

• Drive targeted campaigns to generate high-quality leads for postgraduate programs.
• Manage lead nurturing and conversion through CRM systems, email campaigns, WhatsApp outreach, and paid media.
  

Performance Marketing & Paid Campaigns

• Plan and execute campaigns across PPC, Google Ads, Meta (Facebook/Instagram), LinkedIn, and programmatic advertising platforms.
• Monitor and optimize campaign performance to maximize ROI and minimize cost per lead (CPL).
  

SEO, SEM & Website Management

• Lead on-page and off-page SEO initiatives to improve organic search rankings.
• Oversee website content, user experience (UX), and engagement metrics to ensure a seamless and impactful digital presence.
  

Content & Social Media Strategy

• Direct the creation of compelling content, including blogs, videos, reels, and webinars, tailored to prospective student audiences.
• Manage the content calendar and presence across key social media channels (YouTube, Instagram, LinkedIn, Facebook, X).
  

Analytics, Reporting & Insights

• Utilize analytics tools (Google Analytics, Meta Business Suite, CRM dashboards) to track and report on key performance indicators such as CTR, CPL, conversion rates, and engagement.
• Deliver actionable insights and recommendations for continuous improvement.
  

Stakeholder Collaboration & Vendor Management

• Collaborate closely with academic, admissions, and IT teams to ensure alignment of digital campaigns with institutional priorities.
• Manage relationships with external agencies, creative partners, and freelance talent effectively.
  

Candidate Profile

Education & Experience

• Master’s degree in Marketing, Digital Marketing, Business Administration, or a related discipline.
• 7 - 10 years of progressive experience in digital marketing, including at least

  3 years in the education or edtech sector

  .

Skills & Competencies

• Proficient in digital tools and platforms including Google Analytics (GA4), Meta Business Suite, CRM platforms (HubSpot, Zoho, Salesforce), SEO/SEM, PPC, programmatic advertising, email marketing & automation tools (Mailchimp, Sendinblue), WordPress/CMS.
• Strong creative and analytical thinking abilities.
• Excellent communication, project management, and multitasking skills.
• Sound understanding of student recruitment trends in both Indian and international postgraduate education markets.