Senior Direct Response Copywriter (Remote)

About BloomX BloomX Business Solutions is a full-service digital marketing agency specialising in performance marketing, social media, influencer strategy, and funnel-building. We work with influencers, coaches, e-commerce brands, astrologers, and more, scaling revenue through data-backed campaigns and compelling communication. About the Role As a Senior Direct Response Copywriter, you will lead the communication across video scripts, ads, landing pages, email funnels, and sales pages. Your writing will power some of India’s top webinar funnels, coaching programs, and brand campaigns. We’re looking for someone who’s not just a writer, but a strategist — someone who understands psychology, structure, storytelling, and buyer behavior. Key Responsibilities • Write clear, compelling copy for: • Meta & Google Ads (Performance Campaigns) • Landing pages & opt-in pages • Email sequences (value + sales) • Sales pages and lead magnets • Video ad scripts & VSLs • Webinar hooks, CTAs, and follow-ups • Collaborate with the founders, media buying, design, and content teams. • Craft copy strategies for each funnel stage (TOF, MOF, BOF). • Analyze copy performance through metrics like CTR, CVR, open rate, bounce rate, etc. • Write data-backed creative briefs for designers and video editors. • Refine existing assets and test hooks, headlines, and formats. • Stay on top of trending communication formats (short form, reels, scroll-stoppers, etc.). • Bring consumer psychology + storytelling + strategy into every word. What We’re Looking For • 2–4 years of proven experience in Direct Response Copywriting • Deep understanding of buyer psychology and persuasive frameworks (AIDA, PAS, etc.) • Experience writing ad copy, email sequences, landing pages, and video scripts • Strong understanding of funnels, especially coaching or info-product funnels • Data-driven mindset — ability to track, test, and optimise based on performance • Fluent English & Hindi writing skills (grammar, tone, clarity) • Comfortable working across teams and handling feedback • Bonus - Experience writing for coaches, creators, or webinar-based brands • Bonus - Basic understanding of marketing analytics (CTR, CPL, ROAS) Work Setup & Perks • Remote-first role • Work directly with founders and lead strategists • Build funnels and campaigns with real revenue outcomes • Access to premium courses, tools, and mentors • Flexible, creative-driven culture • Performance-based growth and recognition Show more Show less