Senior Digital Marketing Manager

• We are looking for a creative and data-driven *Digital Marketing Manager* to lead our online marketing efforts and drive growth through innovative digital strategies.
• The *Digital Marketing Manager* will be responsible for developing, implementing, and optimizing digital marketing campaigns across various channels (SEO, PPC, social media, email, content marketing, etc.). The ideal candidate will have a strong analytical mindset, a passion for digital trends, and a proven track record of delivering measurable results.
• Plan and monitor the ongoing company presence on social media (Instagram, YouTube, LinkedIn, Facebook and Twitter).
• Launch optimized paid advertising Online through Google Ads, Facebook , Instagram, youtube , Linkedin etc and Offline through Print Media and Electronic Media Ads to increase company and brand awareness.
• Develop and execute comprehensive digital marketing strategies to increase brand awareness, engagement, and conversions.
• Manage and optimize paid advertising campaigns (Google Ads, Meta Ads, LinkedIn, etc.) to maximize ROI.
• Oversee SEO strategy, including keyword research, on-page/off-page optimization, and technical SEO improvements.
• Lead social media marketing efforts, including content planning, community engagement, and influencer collaborations.
• Plan and execute email marketing campaigns, including segmentation, automation, and performance analysis.
• Analyze campaign performance using tools like Google Analytics, SEMrush, or HubSpot, and provide actionable insights.
• Collaborate with content and design teams to create compelling, high-converting digital assets.
• Stay updated on industry trends, algorithm changes, and emerging digital marketing technologies.
• Manage budgets, allocate resources effectively, and report on KPIs to stakeholders.
• Be actively involved in SEO efforts (keyword, image optimization, etc.)
• Provide creative ideas for content marketing and update the website
• Collaborate with designers to improve user experience or use Canva for graphic designing and for graphic images
• Assist in the formulation of strategies to build a lasting digital connection with consumers
• Measure the performance of digital marketing efforts using a variety of Web analytics tools like Google Analytics.
• Acquire insight into online marketing trends and keep strategies up-to-date
• Maintain partnerships with media agencies and vendors
• Prepare online newsletters and promotional emails and organize their distribution through various channels
• Must update frequently on Website about designing , development and Latest Activities Updates.
• 3-5 years Experience in digital marketing, with a focus on [specific areas like SEO, PPC, etc.].
• Proficiency in Google Ads, Meta Ads Manager, Google Analytics, and SEO tools (Ahrefs, SEMrush, etc.).
• Experience with email marketing platforms (Mailchimp, Klaviyo, HubSpot).
• Familiarity with CMS (WordPress, Shopify) and marketing automation tools.
• Strong ability to interpret data, run A/B tests, and optimize campaigns.
• Ability to craft engaging content and innovative campaign ideas.
• Excellent written and verbal skills for cross-team collaboration.
• Certifications (Preferred):* Google Ads, Google Analytics, Meta Blueprint, HubSpot, etc.
• Interested candidates should submit:
• - Resume/CV
• - Portfolio or case studies (if applicable)

Job Types: Full-time, Permanent

Pay: ₹25,000.00 - ₹35,000.00 per month

Benefits:

• Health insurance
• Provident Fund

Schedule:

• Day shift

Work Location: In person

Expected Start Date: 10/07/2025