Senior Campaign Manager

Key Responsibilities:

● Campaign Execution: Oversee end-to-end campaign management, including strategy development, audience targeting, creative setup, bidding, optimization, pacing, and performance reporting.

● Team Leadership: Guide a team of Programmatic Traders, providing direction, training, and

performance management. Foster a learning-oriented environment and drive team efficiency.

● Client Management: Build and maintain strong relationships with clients, acting as a subject matter expert for programmatic advertising. Educate clients on strategies and trends, and proactively address their needs.

● Platform Expertise: Demonstrate advanced proficiency in a suite of Demand-Side Platforms (DSPs), data management platforms (DMPs), and ad exchanges. Stay up-to-date on the latest industry tools and techniques.

● Collaboration: Work closely with sales, analytics, and other internal teams to ensure campaign

objectives align with broader business goals.

● Data Analysis and Insights: Interpret campaign performance data to identify optimization

opportunities, drive strategic recommendations, and provide actionable insights to clients.

Qualifications:

● Bachelor's degree in Marketing, Advertising, Business, or a related field.

● 5+ years of hands-on experience in programmatic campaign management on the buy-side.

● 2+ years of experience leading and developing a team within the advertising or marketing technology sectors.

● Demonstrated track record of driving successful programmatic campaigns exceeding client KPIs.

● Deep understanding of programmatic buying concepts: real-time bidding (RTB), audience targeting, brand safety, ad verification, viewability, and attribution.

● Strong analytical and problem-solving skills; a data-driven mindset.

● Excellent communication and interpersonal skills, both written and verbal.

● Ability to thrive in a fast-paced, dynamic environment while managing multiple projects.

● Experience with cross-device and omnichannel campaigns.

● Certifications in relevant DSPs or programmatic platforms.