Senior Business Development Manager

Senior Business Development Manager - Plot Sales

About the job

We are looking for a dynamic and performance-driven Plotted Sales Head spearhead the sales and marketing operations for large-scale plotted development projects. This strategic role involves leading cross-functional initiatives, managing high-performing teams and channels, and executing marketing strategies to maximize revenue, market share, and brand visibility.

Location: Gautam Buddha Nagar, Yamuna Expressway, Dankaur, F1 Track, Galgotia University

Key Responsibilities:

Strategic Leadership & Planning:

• Assist in formulating and executing business strategies for plotted developments.

• Contribute to annual sales planning, budgeting, and forecasting with a strong focus on revenue maximization.

• Develop go-to-market strategies including pricing, positioning, and sales models across various geographies.

Sales & Revenue Management:

• Drive end-to-end sales operations through direct sales teams, broker channels, and institutional partnerships.

• Monitor sales funnel performance, conversion ratios, and individual/team KPIs to ensure target achievement.

• Identify revenue opportunities and implement corrective actions for underperforming areas.

Channel Management & Broker Relations:

• Build, expand, and nurture a robust network of channel partners and brokers across target micro-markets.

• Implement partner engagement programs, incentive structures, and regular events to ensure continued channel motivation and alignment.

• Maintain strong relationships to foster loyalty and drive consistent lead flow.

Marketing & Brand Development:

• Collaborate with internal marketing teams and external agencies to launch high-impact marketing and lead generation campaigns.

• Drive digital marketing, ATL/BTL activities, and on-site brand visibility to support aggressive sales targets.

• Ensure effective branding and consistent messaging across all customer touchpoints.

Cross-functional Coordination:

• Act as a liaison with legal, CRM, project execution, and finance departments to ensure seamless customer journeys from inquiry to registration.

• Monitor and ensure adherence to Compliance requirements across all projects.

Qualifications & Experience:

• Graduate / MBA in Marketing, Sales or Real Estate Management.

• 10 years of progressive experience in real estate sales, with 4–5 years in plotting projects at a leadership level.

• Proven ability to lead large teams and build scalable sales and channel ecosystems.

• Strong analytical, negotiation, and communication skills.

• In-depth knowledge of local real estate market dynamics and customer behavior.