Senior Brand Manager

About the Role

Senior Brand Manager

Key Responsibilities

• Take complete ownership of the brand and lead the development of long-term brand strategies, including brand vision, value proposition, positioning, and guidelines.
• Own and manage the P&L for the brand, ensuring strong financial performance and resource optimization.
• Analyze brand performance, positioning, and consumer insights to uncover key growth opportunities.
• Shape and articulate the brand’s vision and mission both internally and externally.
• Translate brand strategies into actionable marketing plans and go-to-market execution.
• Lead and collaborate with cross-functional teams and creative agencies to develop campaigns that drive awareness, engagement, and conversions.
• Drive new product development and manage end-to-end GTM (Go-to-Market) strategies, ensuring alignment with brand objectives and financial goals.
• Track, measure, and report the performance of all marketing initiatives, evaluating ROI and KPIs to optimize effectiveness.
• Monitor industry and category trends, competitive landscape, and evolving consumer behavior to stay ahead of the curve.
• Oversee the execution of ongoing marketing and advertising campaigns, ensuring brand consistency and excellence.
• Manage product distribution strategy and monitor consumer reactions, making real-time adjustments to improve brand performance.

Key Requirements

• Bachelor's or Master’s degree in Marketing, Business, or a related field.
• 4–9 years of brand management experience, preferably in consumer-facing brands.
• Proven track record of owning brand P&L and delivering strong business outcomes.
• Strong analytical skills with the ability to interpret data and make strategic decisions.
• Excellent leadership, communication, and stakeholder management skills.
• Ability to think both strategically and creatively.
• Experience in leading integrated marketing campaigns across multiple channels.
• Passionate about brand building and consumer experience.