Senior Brand Executive

Parag Milk Foods Ltd. stands tall as a leading entity in the FMCG sector since 1992. The Company has become synonymous with quality and reliability. We offer internationally acknowledged products across 31 countries under renowned brand names such as Gowardhan, Go, Pride of Cows and Avvatar. We take pride in offering a wide array of dairy products that cater to the varied tastes and preferences of consumers, ensuring satisfaction at every sip and bite.

Roles & Responsibilities:

• Brand Strategy & Planning:

  Contribute to the development and execution of the annual brand plan and marketing calendar to achieve key business goals, including market share, volume, and revenue growth.

• Integrated Marketing Campaigns:

  Take ownership of planning and executing 360-degree marketing campaigns. This includes everything from writing the initial brief and working with creative agencies to managing execution across digital, social media, print, and in-store channels, followed by post-campaign analysis.

• Digital & Social Media Management:

  Drive the brand's digital footprint. Oversee our social media channels (Instagram, Facebook, YouTube, etc.), develop engaging content calendars, manage the online community, and explore influencer collaborations to build a strong connection with our consumers.

• Consumer & Market Intelligence:

  Be the voice of the consumer within the organization. Analyze consumer data, track market trends, and monitor competitor activities to uncover actionable insights that will inform our brand strategy and innovation pipeline.

• Go-to-Market Excellence:

  Collaborate seamlessly with cross-functional teams, including Sales, Trade Marketing, and R&D, to ensure the successful launch of new products and the effective implementation of marketing initiatives in the marketplace.

• Vendor & Agency Partnership:

  Act as the primary point of contact for external partners, including creative, digital, and PR agencies. Manage relationships, timelines, and deliverables to ensure all outputs are of high quality, on-brand, and deliver a strong return on investment.

• Performance Analytics & Reporting:

  Monitor and measure the effectiveness of all marketing activities. Track key performance indicators (KPIs) across brand health trackers, digital analytics, and sales data to provide regular reports and data-backed recommendations for optimization.

Skills & Qualifications Required

• Education:

  Graduate or MBA

• Marketing Acumen:

  A strong foundation in brand management principles, including brand positioning, consumer segmentation, and the full marketing mix.

• Digital Savvy:

  Demonstrable experience in managing digital marketing channels, including social media marketing, content strategy.

• Analytical Mindset:

  Proven ability to work with data, derive meaningful insights, and use them to make informed business decisions.

• Project Management:

  Excellent organizational skills with the ability to manage multiple projects and deadlines in a fast-paced environment.

• Collaborative Spirit:

  Strong communication and interpersonal skills with a knack for building relationships and working effectively across different teams.

• Personal Attributes:

  We are looking for someone who is proactive, detail-oriented, a creative problem-solver, and has a genuine passion for food and building brands.

jubin.varghese@parag.com

Regards,

HR Team.