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nasscom
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Senior Associate/Deputy Manager - Digital Marketing

Senior Associate/Deputy Manager - Digital Marketing

nasscom

4 - 6 years

0 Lacs

Gautam Buddha Nagar Uttar Pradesh India

Posted:1 week ago| Platform:

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Skills Required

marketing graphics analyze strategies content design automation cms crm test management seo analytics excel pivot reporting power retargeting ads segmentation data communication drive

Work Mode

On-site

Job Type

Full Time

Job Description

Basic Functions/ Job Responsibility

Develop, execute, and optimize digital campaigns across channelsSEO, SEM/PPC, social media, email, displayto boost brand awareness, traffic, and conversions.
Create and refine digital assets (landing pages, ad copy, graphics, blog posts, webinars), ensuring brand consistency.
Analyze performance KPIs (CTR, conversion rates, ROI), and iterate strategies for continual improvement.
Manage budgets and coordinate with internal teams (content, design, academia, product, industry) and external vendors.
Has a good understanding of the Martech stackCRM, marketing automation such as Zoho, CMS, CRM dashboards, analytics.
Implement, test (A/B and multivariate), and optimize technical systems and integrations to enhance campaign delivery and efficiency.
Identify automation and process improvements; train team members on tool functionality Digital Asset Management.

Knowledge, Skills, Qualifications, Experience

Experience

4 to 6 Years of Experience

Technical Skills

Strong content creation, social media, and campaign management capabilities (SEO, SEM)
Proficient in Google Analytics 4 (GA4), Google Tag Manager (GTM), UTM tracking
Working knowledge of ZOHO, CRM tools, HTML
Strong with Excel, pivot tables, formulas, and reporting tools (Power BI a plus)
Familiarity with SEO tools
Understanding of retargeting, programmatic ads, and audience segmentation

Soft Skills

Analytical mindset with data-driven decision-making.
Excellent communication across technical and non-technical stakeholders.
Project management, detail-oriented, self-starter.
Ability to collaborate with multiple stakeholders
A strong drive to enhance product performance.

Locations

Noida

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