Senior Associate - Marketing

Team: Marketing & Growth, UAE

Job Type: Full-time

Reporting to: Sr. Associate - Marketing

Location: Gurugram

About Urban Company

Urban Company is a leading technology platform that connects customers with trusted service professionals for various home services. Started in India in 2014, Urban Company has now expanded its presence to UAE, KSA and Singapore. Our mission is to make everyday lives better by providing convenient, reliable, and high-quality services to our customers. We are committed to transforming the home services industry through innovation and exceptional customer experiences.

About the Marketing & Growth team, UAE

The UAE business of Urban Company was established in Q4 2018 and has witnessed tremendous growth in the past ~6 years. It is the second largest business of Urban Company after India and is currently in a hyper growth stage. The Marketing & Growth team of the UAE business is responsible for leading demand generation for the platform (and key business) which involves driving new user acquisition and customer retention.

Key Responsibilities

Digital Marketing

• Manage and optimize performance marketing campaigns on platforms like Facebook Ads and Google Ads.
• Analyze campaign performance data and draw actionable insights to improve results.
• Support the development and execution of Go-To-Market (GTM) strategies in alignment with overall business objectives.
• Collaborate with cross-functional teams, including key stakeholders in the UAE, to ensure cohesive execution of marketing initiatives.
• Continuously monitor key performance indicators (KPIs) and recommend strategies for improvement.
• Play an integral role in data-driven decision-making and provide regular performance reports.

CRM Operations

• Planning and executing CRM campaigns aimed at customer retention and engagement via push notifications, emailers, and WhatsApp.
• Identifying key touch points across the user journey on the app and automating CRM campaigns to induce purchases
• Conducting regular analysis and reporting on the performance of CRM campaigns, providing insights and recommendations for optimization.
• Creating compelling and persuasive copy for CRM campaigns maintaining consistency in tone, voice, and messaging across different communication channels.

Qualification

• College:

  Graduates from Tier 1 or Tier 2 colleges are welcome to apply.

• Experience:

  1-2 years of experience in digital marketing; agency experience is a plus.

• Skills:

  Strong numerical aptitude, data-driven mindset, and analytical capabilities.