SAP Marketing Lead

Role Overview

We are seeking a strategic and results-driven marketing leader to oversee the design and execution of global, integrated Go-to-Market (GTM) campaigns for the HCLTech SAP Business Unit in DFS. This role will lead global demand generation initiatives across all channels aligning with cross-functional stakeholders to grow our opportunity pipeline.

Key Responsibilities

Campaign Strategy and Planning

• Design and manage global GTM marketing campaigns aligned with business priorities ensuring campaigns have clearly defined target audiences and value propositions.
• Collaborate with cross-functional teams to define campaign priorities, develop data-driven, scalable programs and generate demand and pipeline growth.
• Deep understanding of brand, content strategy, digital marketing, events and communications.

Execution and Optimization

• Lead end-to-end SAP campaign execution, leveraging automation, AI and intelligent triggers.
• Identify and implement AI-driven marketing automation solutions to enhance personalization and efficiency while supporting the adoption and usage of marketing tools and platforms that improve visibility, execution and team productivity.
• Stay ahead of emerging AI trends to continuously refine marketing planning and operations.
• Work directly with leadership across business units including the SAP Practice, Vertical Sales, Marketing and Geographic leadership.

Alliance and Sales Enablement

• Partner with SAP and business teams to develop targeted campaigns.
• Ensure alignment with vertical sales teams to support enablement and conversion.

Performance and Reporting

• Oversee campaign performance measurement and continuous improvement.
• Implement best practices in campaign planning, workflow management and execution bringing speed, consistency and accountability.
• Manage budgets, reporting and stakeholder communications.

Team Leadership

• Mentor and develop a high-performing team of marketing professionals.
• Foster collaboration and accountability across internal and external partners.

Qualifications

Basic:

• 15+ years in demand generation marketing
• 8+ years in people management
• Master’s degree