Research and Insights Associate

Josh is on a mission to help people from underserved communities live high-quality lives by nurturing human talent with the power of technology. We started out in 2015, giving rural youth access to relatable role models in vernacular languages through the Josh Talks platform. Over the years, we have evolved to provide affordable employability-enhancing skills through our Android app, Josh Skills, to enable our users to achieve their dreams and fulfill their aspirations. Our best-in-class courses have generated strong user feedback with industry-leading course completion rates, unlocking employment opportunities for them.

Awards & Recognition

Forbes India 2020: Most Powerful Self-Made Women (CEO Supriya Paul)

National Media Award 2019: President of India

Forbes 30 Under 30 Asia: Batch of 2018

Quick Summary of the Role

We are looking for a person who provides us Digital Consumer Insights and Market Research and who will lead client engagement and success for their consumer insights and market research requirements. You are responsible for analyzing how and how much is a company/its brand and/or its competitors being talked about. This is a niche sector where you provide inputs to your clients, Corporate Communications and Public Relations professionals, to help them evaluate and strategize their company's strategy.

What will you do as a part of this role?

• Sharply define consumer cohorts for each category and product with category heads based on consumer insights. Develop brand & category growth path accordingly
• Deeply understand our consumers and owners; their needs, drivers, barriers and the customer journey for each category
• Manage and combine different sources, like digital performance and web site data, reviews, local research studies, global research results, desk research and more
• Develop battlefield by category/channel: Analyze performance based on market data 
• Provide clear recommendations to Marketing director, Category Managers and sales team (where to defend, where to attack, with which products and which price point etc.)
• Competitor tracking and reporting, process of competitor products and support of global competition analysis
• Uncover emerging consumer, macro-economic, category, product and market trends and insights to leverage in delivering growth
• Develops strategic projects to collect, study and utilize data reflecting consumer behaviors, sentiments, trends, and preferences to support product development decisions and shape marketing actions.
• Identifying ideal methodology and providing oversight on the data collection process and analytic work plan to ensure all available information is generated to support business needs
• Design and implement qualitative and quantitative research projects and methodologies including focus groups, interviews, and surveys that yield data required for developing insights to measure consumer perceptions and satisfaction.
• Interprets research findings and marketing program results into insights and guidance for strategic product development.
• Leveraging research data and information to proactively identify business opportunities and gaining internal support to act upon these opportunities
• Being the consumer champion by bridging the gap between product innovations and consumer feedback.
• Innovate existing surveys based on the feedback of the stakeholders making sure the results are assisting them in their decision making process.
• Conduct primary research by leading discussions and interviews with strategic portfolio leaders, senior IT leaders and experts in search of innovative ideas.
• Analyze complex data sets across multiple surveys to identify key insights and trends relevant for midsize enterprises
• Collaborate on creation of key research deliverables, including but not limited to: whitepapers, case studies, data analyses, tools, infographics, articles and how-to guides.
• Present research findings verbally and in writing to internal and external audiences in a concise and compelling manner.

Ideal Candidate

• Previous success in an insights, research or journalism role
• Hands-on experience in a wide variety of qualitative and quantitative methodologies
• Possess strong analytical skills with the ability to leverage data to develop strategy/decisions.
• Track record of extracting key insights and translating them into workable recommendations
• Strategic thinker with good communication and presentation skills.
• Strong appetite to dive deep into a given content terrain to develop expertise and distill key findings.
• Ability to gather, analyse, restructure, identify and create original insights from qualitative and/or quantitative data.
• Outstanding written communication skills and the ability to communicate insight through graphics and concise narratives.
• Excellent verbal communication skills and comfort leading global client conversations.
• Proven competence for independently meeting deadlines, multi-tasking and managing work under ambiguity/uncertainty (e.g., changing factors, limited information)
• Aspiration to constantly learn and improve.

Other Details

We actively seek teammates from diverse backgrounds and only hire extremely driven people. The Josh core team is composed of people who are ambitious and intend to create something that is bigger than themselves. Things that will last forever and will go on to impact and change the world. We have big dreams that are backed by our relentless pursuit to achieve them.

We like no-nonsense, get stuff done kind of people and keep things simple. If you’re super excited about the position, you can also write directly to me at prashansamehta@joshtalks.com