Public Relations Manager

Experience- 4 to 6 years

Key Responsibility Areas (KRA) – Senior Account Manager, Public Relations

1. Client Relationship Management (25%)

• Act as the primary point of contact for key clients, ensuring strong relationships and client satisfaction.
• Develop and implement PR strategies aligned with client objectives.
• Provide strategic counsel to clients on media relations, brand positioning, and crisis management.
• Proactively identify new opportunities to enhance client visibility and reputation.

2. Media Relations & Outreach (20%)

• Develop and maintain strong relationships with journalists, influencers, and media houses.
• Secure high-impact media coverage across print, digital, and broadcast platforms.
• Craft compelling press releases, pitches, and media briefs.
• Monitor media trends and competitor activities to leverage PR opportunities.

3. Business Development & Revenue Growth (20%)

• Identify and pitch new business opportunities to potential clients.
• Work closely with leadership to develop business strategies and revenue growth plans.
• Upsell and cross-sell PR and digital marketing services to existing clients.
• Lead proposal development, presentations, and negotiations for new business acquisitions.

4. Campaign Planning & Execution (15%)

• Develop and execute 360-degree PR campaigns, ensuring timely delivery and KPI achievement.
• Oversee content creation, including articles, blogs, whitepapers, and thought leadership pieces.
• Coordinate with internal teams (creative, digital, and event teams) to align PR efforts with broader marketing goals.
• Measure and report the effectiveness of PR campaigns using key metrics.

5. Team Leadership & Mentorship (10%)

• Lead, mentor, and train junior team members, ensuring professional growth and productivity.
• Allocate tasks efficiently and monitor performance against set objectives.
• Foster a collaborative and high-performance team culture.

6. Crisis Communication & Reputation Management (10%)

• Develop crisis communication strategies and action plans for clients.
• Provide quick, effective responses to mitigate PR risks.
• Monitor online sentiment and brand reputation, taking proactive steps when needed.

Key Performance Indicators (KPIs):

✅ Client retention & satisfaction score

✅ Media coverage quality and quantity

✅ Campaign success metrics (reach, engagement, impressions)

✅ New business revenue and client acquisitions

✅ Upselling and cross-selling success

✅ Team performance and development