Program Manager – Sales Excellence

About the Role:

Program Manager – Sales Excellence

Key Responsibilities:

CRM Ownership:

• Manage and optimize the CRM system (

  LeadSquared

  ) for accurate lead tracking, status updates, and performance measurement.

Sales Dashboards & Analytics:

• Build and maintain real-time

  sales dashboards

  that provide visibility into funnel metrics, sales KPIs, and team performance.

Lead Assignment & Prioritization:

• Assign leads efficiently across the sales team based on performance and capacity. Conduct regular

  cohort analysis

  to prioritize high-converting lead segments.

Lead Pullback & Re-assignment:

• Monitor lead follow-ups and implement

  lead pullback mechanisms

  for underperforming reps. Re-assign leads to maximize conversion outcomes.

Funnel RCA & Reporting:

• Conduct

  weekly Root Cause Analyses (RCA)

  of the sales funnel to identify bottlenecks, leakages, and drop-offs, and present actionable insights to leadership.

Cross-Regional Sales Coordination:

• Act as a bridge between central ops and

  regional sales teams

  . Work closely with them to

  unblock issues

  , resolve lead-related concerns, and improve conversion.

Funnel Movement Initiatives:

• Drive and execute

  special projects and initiatives

  aimed at improving sales velocity, reducing TAT, and increasing lead-to-sale conversions.

Requirements:

• 3–6 years of experience in Sales Ops, Program Management, or Revenue Excellence roles.
• Hands-on experience with CRM platforms like

  LeadSquared

  , Salesforce, or Zoho.
• Proficiency in data visualization and reporting tools like

  Google Sheets, Excel, Data Studio, or Tableau

  .
• Strong analytical and problem-solving mindset.
• Excellent communication and stakeholder management skills.
• Ability to work cross-functionally and thrive in a fast-paced environment.

Preferred Qualifications:

• Experience in EdTech, B2C Sales, or high-velocity inside sales environments.
• Knowledge of funnel metrics such as lead-to-demo, demo-to-sale, CPL, CAC, etc.
• Proven track record of working with sales leaders to drive operational impact.