2290 Personalization Jobs - Page 12

Skill required: Marketing Operations - Adobe Campaign Classic Designation: Creative Production Analyst Qualifications: Any Graduation Years of Experience: 3 to 5 years About Accenture Accenture is a global professional services company with leading capabilities in digital, cloud and security.Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services, and Accenture Song— all powered by the world’s largest network of Advanced Technology and Intelligent Operations centers. Our 699,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. We embrace the power of change to create value and shared success for our clients, people, shareholders, partners and communities.Visit us at www.accenture.com What would you do? Help balance increased marketing complexity and diminishing marketing resources. Drive marketing performance with deep functional and technical expertise, while accelerating time-to-market and operating efficiencies at scale through Data and Technology, Next Generation Content Services, Digital Marketing Services & Customer Engagement and Media Growth Services. Role requires Digital Marketing Ads & Promotion creation/design Adobe Campaign uses customer data to create, coordinate, and deliver dynamic campaigns through email, mobile, offline channels etc. What are we looking for? Adobe Campaign Classic Certification: Adobe Campaign Classic Business Practitioner or Adobe Campaign Classic Developer certified is preffered. " API Integration: Exposure to API integration to fully utilize Adobe Campaign Classic API capabilities. Marketing Automation Best Practices: Knowledge of Marketing Automation best practices. HTML and CSS: Familiarity with HTML and CSS for email template customization. Reporting and Analysis: Experience in campaign reporting and analysis, including tracking key performance indicators (KPIs) and providing actionable insights" Roles and Responsibilities: "Requirements: Campaign Planning and Requirements Gathering: Collaborate with Project Manager and/or marketing stakeholders to understand campaign objectives and requirements by carefully reviewing briefs and seeking clarification before the build along with highlighting risks (if any) Assist in the execution of campaign strategies, including audience segmentation, journey mapping, and content creation. Provide guidance on leveraging Adobe Campaign Classic capabilities to achieve campaign goals effectively. Adobe Campaign Classic Configuration and Development: Create and configure offers, workflows, mail templates, landing pages, and automations, to support campaign execution. Create and manage automated journeys, including welcome series, nurture campaigns, and triggered communications. Campaign Execution and Management: Set up and execute email, SMS, direct mail, social/paid and other marketing broadcast, or journey-based campaign using Adobe Campaign Classic. Create landing pages within Adobe Campaign Classic tool as per brief provided. Ensure accurate targeting and segmentation of campaign audiences. Monitor campaign performance and engagement metrics, providing regular reporting and analysis to stakeholders. Conduct A/B testing and optimization to improve campaign effectiveness and customer experience. Troubleshoot and resolve any technical issues related to campaign execution. Work Orchestration and Data hygiene: Fully understand ticketing/request management tool and accurately record updates, data points, timestamps etc. to provide seamless campaign experience to both internal and external stakeholders. Adhere to all Desktop Procedures (DTPs) / Standard Operating Procedures (SOP) along with checklist and other important process document to carry out all required tasks. Complete all required reports so that accurate numbers are reported to both client and leadership. Must Have Skills: Adobe Campaign Classic Expertise: In-depth knowledge of Adobe Campaign functionalities and knowledge of SQL, Javascript. Database Management: Proficiency in understanding database concepts and its application within campaign management. Best Practices: Strong understanding of email marketing best practices, including deliverability, segmentation, personalization, and A/B testing. Problem Solving: Strong problem-solving skills and the ability to troubleshoot and resolve technical issues related to Adobe tool and campaign execution. Collaboration Excellent communication and collaboration skills to work effectively with cross-functional teams and stakeholders.

Our Company Changing the world through digital experiences is what Adobe’s all about. We give everyone—from emerging artists to global brands—everything they need to design and deliver exceptional digital experiences! We’re passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen. We’re on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours! Job Description: Business Consultant Join Adobe as a Professional Business, where you will have the outstanding opportunity to craft the digital future of our clients in Bengaluru. This client-facing role demands a blend of deep business knowledge and the ability to derive insights from digital analytics to drive key business metrics and personalization. You will work closely with clients to understand their remarkable requirements and successfully implement strategies to achieve their ambitious goals! Responsibilities: Gain an in-depth understanding of client website architecture, business models, and marketing strategies. Conduct detailed research to help narrow down client problem statements. Prioritize issues and analysis based on impact and feasibility. Make recommendations to influence the client’s digital strategy. Collect and document business requirements, critical metrics, and other functional needs. Support technical consultants, developers, and third parties during the implementation process. Assist clients in reporting, dashboarding, and analysis requirements. Use Adobe Analytics, Target, and other tools to derive digital insights. Identify and set up key business-impacting campaigns. Develop detailed wireframes and manage their creative production. Improve clients' analytics maturity and grow the value from Adobe tools. Apply Microsoft Office suite effectively to communicate analyses and strategies. Act as the primary business owner of Adobe Analytics & Target implementation. Interact frequently with clients, including marketers, analysts, and C-level executives. Manage multiple client engagements simultaneously. Ensure projects remain on schedule and within scope. Educate clients on standard methodologies and essential business needs. Maintain accurate daily records of client billable time. Required Skills: 6-8 years of relevant experience in web analytics and personalization. Strong understanding of online marketing and related digital technologies. Proficiency with web analytics tools and advanced reporting. Excellent organizational, presentation, and communication skills. Extensive knowledge of Microsoft Office. Self-motivated, professional, and dedicated to customer success. Innovative, problem-solving attitude with a focus on finding effective answers. Demonstrated ability to learn quickly, be a great teammate, and manage change effectively. Adobe is proud to be an Equal Employment Opportunity employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other applicable characteristics protected by law. Learn more about our vision here. Adobe aims to make Adobe.com accessible to any and all users. If you have a disability or special need that requires accommodation to navigate our website or complete the application process, email accommodations@adobe.com or call (408) 536-3015.

🎯 Role Overview As the Head of Product Marketing , you will architect VWO’s story in the market, sharpen our positioning, enable customer advocacy, arm the sales organization with ammunition and fuel growth across product lines. 🚧 Key Responsibilities Go-to-Market & Launch Strategy Lead GTM plans for new features, major product updates, and new modules, collaborating with Product Management, Sales, and Customer Success to define positioning, enablement, packaging, and launch roadmaps. Positioning & Messaging Spearhead creation of compelling, differentiation-rich messaging across verticals. Define clear value propositions for experimentation, personalization, and analytics. Own the VWO website from a content and conversion perspective, develop frameworks to evolve the website constantly in line with changing product and market dynamics. Sales Enablement & Demand Support Project manage the development of and deliver battlecards, decks, case studies, ROI calculators. Build training regime for customer facing teams and calibrate messaging based on buyer personas and motion types (product-led, enterprise-led). Market & Customer Insights Guide the team to run research on market trends. Develop processes to capture customer insights through interviews, behavior patterns, and competitor analysis and feed them back to Product. Content & Thought Leadership Collaborate with Content Team to produce playbooks, whitepapers, blogs, webinars. Represent VWO at conferences/events to reinforce industry leadership. Metrics & Impact Tracking Define and optimize key outcomes: product adoption, sales velocity, win rates, deal size lift, GTM effectiveness of the overall messaging and positioning. Cross-functional Leadership Partner closely with Product, Engineering, Marketing, Customer Success, and Sales to ensure VWO’s value is clearly articulated and aligned with customer needs. 📌 Qualifications Experience: 10+ years in B2B SaaS product marketing leadership, ideally in the Martech space. GTM Expertise: Proven success in launching SaaS products/features end-to-end—from positioning and packaging to execution and performance management. Product & Technical Aptitude: Proven expertise and comfort in translating technical product capabilities into customer impact stories. Cross-functional Influence: Skilled in working within product, engineering, sales, and enablement teams to coordinate GTM execution. Strategic & Data-Driven: Excellent analytical abilities for interpreting market signals and GTM metrics; ability to make informed, iterative adjustments. Content & Communication Prowess: Exceptional written and verbal communication; ability to craft narratives that resonate with executives and practitioners alike. We are a fully remote team of 450+ people, with go-to-market teams across the Americas, Europe, and APAC, and product and engineering anchored in India. Our culture values deep thinking, fast execution, and strong ownership — with minimal bureaucracy and high autonomy. Despite our scale, we continue to operate with the agility and ambition of a startup.

Introduction We believe that every candidate brings something special to the table, including you! So, even if you feel that you’re close but not an exact match, we encourage you to apply. We’d be thrilled to receive applications from exceptional individuals like yourself. Gallagher, a global industry leader in insurance, risk management, and consulting services, boasts a team of over 50,000 professionals worldwide. Our culture, known as "The Gallagher Way," is driven by shared values and a passion for excellence. At the heart of our global operations, the Gallagher Center of Excellence (GCoE) in India, founded in 2006, upholds the values of quality, innovation, and teamwork. With 10,000+ professionals across five India locations, GCoE is where knowledge-driven individuals make a significant impact and build rewarding, long-term careers. Overview The HRIS Specialist - Journeys and Security . In this exciting and challenging role, the incumbent will have direct responsibility for supporting technical initiatives and projects related to Oracle HCM Journeys/Checklist Module, Oracle HCM (personalizations/customizations) and Application Security. The HRIS Specialist - Journeys and Security will be responsible for supporting Journeys and HCM customization projects and rollouts in addition to assisting in troubleshooting and resolution of production issues in these modules and supporting regression testing activities. This role will also support actioning security tickets for Oracle HCM and iCIMS applications, ensuring access is provisioned appropriately and in a timely manner. A comprehensive knowledge of technical concepts including Oracle Cloud HCM, Oracle Alerts, BI Publisher, Oracle Application Security, and HCM Integrations will be required for optimal performance of duties. This role will work with project team members and technical developers, and the ideal candidate will have the ability to translate business requirements into technical specifications. This role will work closely with business customers, their client groups, HRIS Leads, Functional Stakeholders, and technical team members. The HRIS Specialist - Journeys and Customization will coordinate with various onshore and offshore team members in the day-to-day performance of their jobs. They will ensure that project/department milestones/goals are met and adhere to approved budgets. This role will require 4+ years’ experience working with HRIS technologies. Some supervisory/project management experience is beneficial. How You'll Make An Impact Support Oracle Cloud HCM Checklists/Journeys, and Customization/Personalization initiatives by ensuring functional requirements are conveyed clearly into technical deliverables and project milestones are achieved. Effectively and appropriately provision roles to users in Oracle HCM and iCIMS Applications Assist business users with security related questions, directing them to the appropriate resources or escalating issues to the appropriate team Ensures requirements, fixes, and testing processes are clearly documented and outlined; appropriate digital adoption solutions are proposed, tested and implemented in a timely and cost effective manner. Partners effectively with HRIS staff to manage enhancements or system changes, produces solid documentation for all projects and ensure that the entire development cycle is documented from requirements to implementation. Ensure post go live support transitions are completed and ensure quality knowledge transfer. Ability to perform hands-on configuration for Journeys and Security in order to support proofs of concept for new functionality, creation of new roles, or troubleshooting of security issues. Interacts with team and development resources to facilitate enhancements or changes to global processes and interfaces related to Checklists and Journeys, including Oracle Self Service initiatives, system integrations, year-end planning, patching and deployment activities and annual benefits enrollment activities. Responsible for ensuring all technical deliverables moving to production are tested, have proper signoff, and are technically sound. Work with the Managed Services Providers for the HCM and ATS (recruitment) systems as needed. Support Resolution and Escalation of Daily Production issues/tickets across Checklist/Journeys, Core HR Customizations, and Application Security. Follow all appropriate HRIS Governance processes to ensure changes and fixes are tested and appropriately approved prior to production migration. Communicate testing plans, root cause analysis for issues, timelines, and production migration status to business users/stakeholders Summarize and communicate technical changes and updates to functional users and technical project managers in a clear and comprehensive manner Support Quarterly patching activities for these modules - including reviewing automated testing scenarios, resolving any issues, exploring new enhancements, and gathering UAT signoff from stakeholders. Understand functional requirements and convey to technical development team members in a detailed and accurate manner Review Production Issue Fixes/Enhancement requests for impacts to existing functionality in these modules. Coordinate across modules/integrations/application teams as needed to ensure production issue fixes or enhancements/projects are thoroughly tested and vetted. Ensure that security for these areas is appropriate and compliant as demanded by varying access requirements. This role will coordinate with resources and operations across Gallagher global locations and time zones as required. Additional responsibilities as needs and global business growth demand. About You Bachelor's degree or equivalent years of experience 4+ years related experience Outstanding written and verbal communications; ability to communicate complex technical matters to all levels of leadership, aligning communication style to the needs of the customer Excellent project management skills with detailed understanding of SDLC methodologies, with ability to hold self and project resources accountable for deliverables Good judgment when addressing business requests, responding to inquiries, escalating matters, etc. Strong quantitative and analytical skills Additional Information We value inclusion and diversity Inclusion and diversity (I&D) is a core part of our business, and it’s embedded into the fabric of our organization. For more than 95 years, Gallagher has led with a commitment to sustainability and to support the communities where we live and work. Gallagher embraces our employees’ diverse identities, experiences and talents, allowing us to better serve our clients and communities. We see inclusion as a conscious commitment and diversity as a vital strength. By embracing diversity in all its forms, we live out The Gallagher Way to its fullest. Gallagher believes that all persons are entitled to equal employment opportunity and prohibits any form of discrimination by its managers, employees, vendors or customers based on race, color, religion, creed, gender (including pregnancy status), sexual orientation, gender identity (which includes transgender and other gender non-conforming individuals), gender expression, hair expression, marital status, parental status, age, national origin, ancestry, disability, medical condition, genetic information, veteran or military status, citizenship status, or any other characteristic protected (herein referred to as “protected characteristics”) by applicable federal, state, or local laws. Equal employment opportunity will be extended in all aspects of the employer-employee relationship, including, but not limited to, recruitment, hiring, training, promotion, transfer, demotion, compensation, benefits, layoff, and termination. In addition, Gallagher will make reasonable accommodations to known physical or mental limitations of an otherwise qualified person with a disability, unless the accommodation would impose an undue hardship on the operation of our business.

Join flutrr and Shape the Future of AI-Powered Experiences! Are you passionate about building intelligent systems that connect with users on a deeper level? Do you thrive on solving complex problems at the intersection of machine learning, recommendation systems, and generative AI? flutrr is looking for a creative and driven AI/ML Engineer to join our growing team in Kolkata! In this role, you will be at the heart of our innovation, designing and building the next generation of multi-modal recommendation and personalization engines that power our platform. Your Key Responsibilities: 🧠 Design & Build: Architect and develop sophisticated multi-modal recommendation systems leveraging a rich mix of text, images, and user behavior data. 📈 Optimize & Rank: Implement and fine-tune advanced ranking models and end-to-end personalization pipelines to enhance user engagement. 🤖 Embed & Extract: Utilize state-of-the-art models (like CLIP, BERT) and services (OpenAI APIs) to extract powerful text and image embeddings. ✍️ Prompt & Perfect: Take the lead on prompt engineering to create intuitive and effective language-based AI features. 🔍 Retrieve & Rank: Construct efficient retrieval and ranking pipelines using vector databases like FAISS or Pinecone for lightning-fast similarity search. ⚙️ Develop & Deploy: Build, maintain, and deploy robust ML APIs using FastAPI or Flask to serve our models at scale. 🧩 Integrate & Innovate: Seamlessly integrate third-party AI APIs or custom-trained models to continuously push the boundaries of what's possible. What You Bring to the Table: Experience: 3-5 years of hands-on experience in an AI/ML engineering role. Python Proficiency: Strong command of Python and its core data science/ML libraries (e.g., PyTorch, TensorFlow, Scikit-learn, Pandas). RecSys Expertise: Proven experience with recommendation systems, including collaborative filtering, content-based, hybrid models, and ranking algorithms. Multi-Modal ML: Skilled in combining diverse data types—structured data, text (BERT/GPT), and images (CLIP/CNNs)—to build holistic models. Vector Search: Familiarity with vector similarity search concepts and tools (FAISS, Pinecone, Milvus). LLM & Embeddings: Comfortable working with Large Language Models (LLMs), prompt engineering, and various embedding techniques. API Development: Proficient in building and deploying production-ready APIs with FastAPI or Flask. RAG Systems: A solid understanding of Retrieval-Augmented Generation (RAG) systems and frameworks like LangChain or LlamaIndex. ✨ Bonus Points For: Exposure to or a keen interest in Generative AI for text, music, or other media. Prior experience in working with a fast paced startup. Why flutrr? Be part of a dynamic and innovative team in the heart of Kolkata. Work on cutting-edge AI problems with a real-world impact. A culture of learning, collaboration, and growth. Competitive salary and employee benefits. Ready to make your mark? If you're excited by this challenge, we'd love to hear from you! Please apply directly on LinkedIn or send your resume and a brief introduction to careers@flutrr.com.

Job Code JOB001567 Designation Senior Associate - Growth Business Vertical XYLEM LEARNING Key Responsibility Lifecycle Campaign Strategy & Execution: ? Design, execute, and optimize retention marketing campaigns focused on increasing student engagement, course completion rates, subscription renewals, and re-activation. ? Use MoEngage to manage personalized multi-channel campaigns across push notifications, in-app messages, emails, and WhatsApp Messages. ? Map learner journeys and create automated workflows using MoEngage Flows and Smart Triggers based on behavioral and academic engagement data. ? Cross-Functional Collaboration: ? Work closely with Digital Marketing, Content, and Academic Success teams to align communication strategies with learning milestones, curriculum needs, and platform updates. ? Partner with Brand and Creative teams to ensure learner messaging is consistent, motivational, and aligned with educational goals. ? Content Personalization & Engagement: ? Develop personalized communication tracks for different user segments (e.g., new learners, drop-offs, high performers, inactive students). ? Drive engagement through nudges, reminders, motivational content, milestone celebrations, and academic performance insights. ? Performance Analytics & ROI Tracking: ? Track and analyze key retention KPIs, including batch enrollments, course purchases, lesson engagement, active learners, course completion rates, D7/D30 retention, and subscription renewal rates to evaluate learner behavior, campaign effectiveness, and overall platform engagement. ? Analyze campaign performance via MoEngage Analytics, Google Firebase, and internal dashboards, providing data-backed insights and recommendations. ? Platform Mastery: ? Deep knowledge of MoEngage, including its segmentation engine, real-time triggers, campaign orchestration, and predictive analytics. ? Familiarity with WebEngage, CleverTap, or Braze is a plus, but MoEngage experience is mandatory. ? Maintain a test-and-learn mindset, using A/B and multivariate testing to improve creative and channel performance. Location Kozhikode State Kerala Country India Educational Qualification Bachelor’s degree in Marketing, Business, Education, or a related field. ? 4 years of experience in retention, lifecycle, or CRM marketing, preferably within EdTech. ? Proven success managing user retention and engagement campaigns with measurable results. Building retention campaigns from scratch, including journey mapping and trigger logic, is a plus. ? Hands-on experience with MoEngage, including workflow automation, segmentation, and analytics. ? Strong analytical skills; ability to synthesize learner data into actionable strategies. Age 24-30 Experience 2-4 Salary Range Not Disclosed.

At Lilly, we unite caring with discovery to make life better for people around the world. We are a global healthcare leader headquartered in Indianapolis, Indiana. Our employees around the world work to discover and bring life-changing medicines to those who need them, improve the understanding and management of disease, and give back to our communities through philanthropy and volunteerism. We give our best effort to our work, and we put people first. We’re looking for people who are determined to make life better for people around the world. About the Role We are looking for a strategic and hands-on Marketing & Media Manager to join Eli Lilly India’s marketing team. This role sits at the intersection of brand strategy, consumer insight, media planning, and performance marketing, helping shape and scale purposeful campaigns that build both brand equity and business results. The ideal candidate brings a strong foundation in marketing thinking and media planning—from understanding consumer journeys and insight mining to designing omnichannel campaigns and driving brand KPIs. You will act as a key collaborator to cross-functional teams, ensuring that our science translates into compelling, compliant storytelling across digital platforms. Key Responsibilities Brand & Marketing Strategy Translate brand goals into marketing and communication strategies grounded in deep understanding of the consumer & caregiver Partner to craft big ideas and breakthrough narratives & campaigns that differentiate and drive relevance. Apply marketing frameworks (e.g. segmentation, brand archetypes, JTBD) to sharpen positioning and messaging. Integrated Campaign Development Plan and execute full-funnel campaigns across digital and offline touchpoints like print, TV and OOH—awareness, education, engagement, and activation. Bring a channel-first mindset to content—tailoring messaging for offline & digital media be it search, social, video, influencers, CTV, native, and more. Ensure tight cross-functional alignment across all phases of the patient journey. Media Strategy & Performance Marketing Own media planning and buying across digital, social, video, search, display, CTV, and content partnerships. Monitor and optimize performance KPIs (CPV, CTR, ROAS, cost per lead), budget pacing, and platform mix. Collaborate with agencies and internal analytics to build measurement frameworks and experimentation plans (A/B tests, lift studies, etc.). Stakeholder & Partner Management Serve as a marketing lead with agency partners, martech platforms, influencers, and internal cross-functional teams (Legal, Med, Regulatory). Lead internal approvals with clarity and compliance, ensuring timely rollout of campaigns. Digital & Martech Innovation Champion the use of martech platforms like Sprinklr, Veeva, Salesforce, Google Analytics, and Looker Studio for insight-driven decision making. Stay ahead of digital trends, from AI-powered personalization to programmatic video, and bring innovative pilots to the table. What We Are Looking For: 8–10 years of experience in marketing and media roles, preferably from a blend of advertising & media agency, consumer marketing and digital-first backgrounds (FMCG, healthcare, agency, or new-age D2C). Solid grounding in marketing strategy, brand storytelling, campaign design, and omnichannel planning. Proven success in managing large-scale campaigns and optimizing media performance. Familiarity with regulated marketing environments or willingness to learn and adapt. Strong communication, collaboration, and project ownership skills. Lilly is dedicated to helping individuals with disabilities to actively engage in the workforce, ensuring equal opportunities when vying for positions. If you require accommodation to submit a resume for a position at Lilly, please complete the accommodation request form (https://careers.lilly.com/us/en/workplace-accommodation) for further assistance. Please note this is for individuals to request an accommodation as part of the application process and any other correspondence will not receive a response. Lilly does not discriminate on the basis of age, race, color, religion, gender, sexual orientation, gender identity, gender expression, national origin, protected veteran status, disability or any other legally protected status. #WeAreLilly

We are seeking a proactive and strategic Customer Experience (CX) Manager to lead initiatives that enhance customer satisfaction, loyalty, and advocacy. This role involves understanding customer needs, analyzing feedback, coordinating across departments, and driving continuous improvement in the customer journey. Bachelor’s degree in Business, Marketing, Communications, or related field (MBA is a plus). 4+ years of experience in customer experience, customer success, or related roles. Preferred Skills: Certification in CX, Design Thinking , or Lean Six Sigma . Experience working in SaaS, retail, e-commerce , or B2B industries. Knowledge of CRM systems , customer segmentation, and personalization techniques. Job Type: Full-time Pay: ₹25,000.00 - ₹30,000.00 per month Benefits: Provident Fund Work Location: In person

Go to Market at Innovaccer Our GTM team is passionate about healthcare and wants to leave a positive impact in the ecosystem. We are the tip of the spear that leads the organization externally. We care deeply about our customers and want to resolve their challenges with our solutions. If this excites you, let's chat about how you can help us tell our special story. Your Role We are looking for Intern- Growth Marketing who will work hand in hand with the Growth Marketing team, as well as the upper management of the Marketing team to drive lead generation programs, processes, and systems. Working closely with other teams within the marketing your role will be to execute our enterprise demand generation strategy along with building, implementing and measuring new systems, processes, and campaigns. A Day in the Life Own the complete lead generation & management process from lead capture to follow-up and tracking them through the entire sales cycle Coordinate with the prospects and the frontend team to set up business meetings/calls. Further, briefing the frontend team about the prospect after conducting secondary research and collating relevant information. Engage in dialogue to understand client requirements and expectations Work collaboratively with Sales Team and obtain feedback on the quality of MQLs generated from marketing campaigns Track full-funnel lead metrics and provide recommendations: program and campaign investments based on conversion rates Measure, analyze, and report campaign performance and deliver weekly campaign performance briefs to leadership Drive data capture and management. Provide regular database health checks, cleansing, and augmentation Partner closely with product marketing and campaign management teams to ensure proper messaging, timing and execution of one-off and ongoing campaigns across email and web personalization Use the latest in account-based marketing technology to run multi-channel campaigns targeting Innovaccer’s largest customers Knowledge of Sales funnel and pipeline structure Should be comfortable to work in the shift timings of 5 Requirements 1-3 years of experience in generating leads through cold calling, emailing in the US market Strong communication and interpersonal skills Proven track record of meeting or exceeding sales targets Ability to work independently and as part of a team Proficiency in using CRM software and other sales tools Benefits We offer competitive benefits to set you up for success in and outside of work. Here’s What We Offer Generous Leaves: Enjoy generous leave benefits of up to 40 days. Parental Leave: Leverage one of industry's best parental leave policies to spend time with your new addition. Sabbatical: Want to focus on skill development, pursue an academic career, or just take a break? We've got you covered. Health Insurance: We offer comprehensive health insurance to support you and your family, covering medical expenses related to illness, disease, or injury. Extending support to the family members who matter most. Care Program: Whether it’s a celebration or a time of need, we’ve got you covered with care vouchers to mark major life events. Through our Care Vouchers program, employees receive thoughtful gestures for significant personal milestones and moments of need. Financial Assistance: Life happens, and when it does, we’re here to help. Our financial assistance policy offers support through salary advances and personal loans for genuine personal needs, ensuring help is there when you need it most. Innovaccer is an equal-opportunity employer. We celebrate diversity, and we are committed to fostering an inclusive and diverse workplace where all employees, regardless of race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, marital status, or veteran status, feel valued and empowered. Disclaimer: Innovaccer does not charge fees or require payment from individuals or agencies for securing employment with us. We do not guarantee job spots or engage in any financial transactions related to employment. If you encounter any posts or requests asking for payment or personal information, we strongly advise you to report them immediately to our HR department at px@innovaccer.com. Additionally, please exercise caution and verify the authenticity of any requests before disclosing personal and confidential information, including bank account details. About Innovaccer Innovaccer activates the flow of healthcare data, empowering providers, payers, and government organizations to deliver intelligent and connected experiences that advance health outcomes. The Healthcare Intelligence Cloud equips every stakeholder in the patient journey to turn fragmented data into proactive, coordinated actions that elevate the quality of care and drive operational performance. Leading healthcare organizations like CommonSpirit Health, Atlantic Health, and Banner Health trust Innovaccer to integrate a system of intelligence into their existing infrastructure, extending the human touch in healthcare. For more information, visit www.innovaccer.com.

Job Role: Senior/Manager - Performance Marketing | Growth Marketer Required Experince: 6+ years Preferred Industry: Ecommerce Agency/Retail/Advertisement Agency Industry: Business Consulting and Services Key Responsibilities: Performance Marketing Oversight: Work closely with the performance marketing team to align brand campaigns with growth objectives, ensuring measurable impact. Manage paid campaigns across channels (Google Ads, Facebook & Instagram Ads, LinkedIn, etc.) and track key metrics like leads, conversions, CAC, and ROAS. End-to-End Campaign Execution: Oversee product launches, pricing strategies, and market positioning to maximize brand penetration. Social Media Leadership: Drive organic and paid social media strategies to build brand presence, engagement, and community growth. AI-Driven Marketing: Leverage AI-powered analytics, personalization, and automation tools for optimized customer targeting and campaign effectiveness. Data & Market Insights: Utilize AI-driven analytics and market research to monitor performance, consumer trends, and competitive positioning. Brand Strategy & Positioning: Develop and execute brand strategies that enhance awareness, engagement, and conversions across multiple digital platforms. Guide and mentor the team to ensure high-quality deliverables that align with client expectations. Cross-Functional Collaboration: Work closely with e-commerce, design, and operations teams to ensure a seamless omnichannel brand experience. Key Requirements: 6+ years of experience in brand management, with a strong focus on online sales channels and e-commerce growth. Recent Experience: At least 3 years in an agency (creative, media, or digital) and 3 years in an e-commerce or D2C role. Strong understanding of Apparel, Beauty & Personal Care (B&PC), and D2C brands with a deep knowledge of consumer behavior, pricing strategies, and competitive landscapes Proven expertise in executing high-impact brand campaigns across multiple channels, including digital, social, and influencer marketing. Strong analytical skills with experience in market research, AI-driven insights, and performance measurement.

Introduction A career in IBM Consulting embraces long-term relationships and close collaboration with clients across the globe. In this role, you will work for IBM BPO, part of Consulting that, accelerates digital transformation using agile methodologies, process mining, and AI-powered workflows. You'll work with visionaries across multiple industries to improve the hybrid cloud and AI journey for the most innovative and valuable companies in the world. Your ability to accelerate impact and make meaningful change for your clients is enabled by our strategic partner ecosystem and our robust technology platforms across the IBM portfolio, including IBM Software and Red Hat. Curiosity and a constant quest for knowledge serve as the foundation to success in IBM Consulting. In your role, you'll be supported by mentors and coaches who will encourage you to challenge the norm, investigate ideas outside of your role, and come up with creative solutions resulting in groundbreaking impact for a wide network of clients. Our culture of evolution and empathy centers on long-term career growth and learning opportunities in an environment that embraces your unique skills and experience. Your Role And Responsibilities Configure and set up marketing campaigns in various platforms, ensuring accurate implementation. Collaborate with marketing teams to understand campaign objectives, requirements, and target audiences. Utilize marketing automation tools to set up and deploy email campaigns, landing pages, and workflows. Implement tracking parameters for campaign performance measurement and analysis. Conduct quality assurance checks to ensure accurate campaign execution and troubleshoot issues. Collaborate with cross-functional teams to integrate campaign setups with CRM and analytics systems. Monitor and optimize campaign setup processes for efficiency and effectiveness. Stay updated on platform updates and best practices for campaign setup. Provide support and training to marketing teams on campaign setup tools and processes. Preferred Education Master's Degree Required Technical And Professional Expertise Proficiency in marketing automation platforms (e.g., Marketo, HubSpot, Salesforce Marketing Cloud). Strong understanding of marketing campaign setup processes and best practices. Ability to configure and deploy email campaigns, landing pages, and marketing workflows. Experience with CRM systems and their integration with marketing platforms. Detail-oriented with excellent organizational and time management skills. Familiarity with tracking and analytics tools to measure campaign performance. Effective communication and collaboration skills with marketing teams. Problem-solving skills for identifying and resolving setup issues. Understanding of segmentation and targeting strategies in campaign setup. Preferred Technical And Professional Experience Certification in relevant marketing automation platforms. Knowledge of HTML/CSS for basic troubleshooting and customization. Experience with A/B testing methodologies in campaign setup. Familiarity with API integrations for data exchange between marketing tools. Exposure to advanced campaign setup features, such as personalization and dynamic content. Understanding of compliance and regulatory considerations in marketing. Continuous learning and staying updated on industry trends in marketing technology. Experience with project management tools for coordination and tracking.

We’re Hiring: Adobe Campaign Consultant 📍 Location: Bangalore (Hybrid) 💼 Experience: 5–10 Years 🏢 Company: Pattem Digital Technologies Join our high-performing team to build intelligent and scalable marketing automation solutions using Adobe Campaign . 🔧 Key Responsibilities Implement and configure Adobe Campaign Classic and Standard based on client needs. Work on mid-source server setups (on-premise and cloud-hosted) to optimize message delivery operations. Build and manage schemas and apply system filters to tailor data access and segmentation. Create and manage technical workflows for data imports, cleansing, deduplication, and seed management. Develop and integrate external accounts (APIs, SFTP, email/SMS connectors) for seamless data and delivery operations. Support target mapping customization to ensure accurate personalization, delivery logs, and tracking functionality. Assist in migrating and optimizing platforms between Adobe Campaign V7 and V8 , understanding architectural and performance differences. Troubleshoot and monitor delivery/tracking logs , especially for custom target mappings. Collaborate with cross-functional teams to deliver effective customer journeys and campaign experiences. 🧠 What We’re Looking For Strong hands-on experience with Adobe Campaign Classic & Standard Expertise in SQL (Oracle / SQL Server / PostgreSQL) Programming knowledge: JavaScript, Java, VB, C#, PHP Bonus: Proficiency in HTML, CSS, and DOM manipulation Understanding of enterprise-grade marketing automation architecture and integrations Familiarity with on-premise vs cloud-hosted deployments Strong communication skills and a solution-oriented mindset 📩 Apply Now: Sanchari.sa@pattemdigital.com 📲 Call/WhatsApp: 9008493567 Or send your updated CV via LinkedIn! #AdobeCampaign #MarketingAutomation #Hiring #SQLJobs #BangaloreJobs #MarketingTech #PattemDigital #NowHiring

Job Title: Technical Project Manager Job Location: Ambattur, Chennai Job Description: A Technical Project Manager serves as the bridge between product strategy, engineering execution, and business goals. This role is responsible for defining and driving the product roadmap, collaborating closely with cross-functional teams to deliver high-quality, scalable solutions. The Technical Project Manager ensures product initiatives align with customer needs and organizational priorities, while also overseeing timelines, resources, and performance metrics. The core responsibility remains in leading the product lifecycle from concept to launch, ensuring both innovation and execution excellence. Specific Responsibilities: · Define and drive product strategy from concept to launch, ensuring alignment with customer needs and business goals · Provide hands-on leadership in software development across the full tech stack to ensure scalable, high-quality product delivery · Translate business goals into a clear product roadmap aligned with customer needs and organizational objectives · Collaborate with cross-functional teams (engineering, design, QA, marketing, support) to define, prioritize, and deliver high-impact features · Design and oversee product specifications, UI/UX flows, API interactions, and technical requirements · Drive the architecture and development of scalable web, mobile, and backend solutions, ensuring quality and timely delivery · Manage technical resources effectively, plan multiple initiatives, and ensure adherence to timelines, budgets, and quality standards · Mentor and manage high-performing teams, fostering a culture of accountability, innovation, and continuous improvement · Present product strategies and milestone updates to stakeholders, ensuring alignment at all levels · Continuously identify process improvements and implement tools/methods to enhance development efficiency and product quality · Lead the integration and deployment across product features to drive automation, personalization, and user experience · Lead the integration and deployment of solutions including APIs, frontend, and backend components—to drive automation, personalization, and enhanced user experience. · Stay up to date with AI/ML trends and advancements, identifying opportunities to leverage emerging technologies within the product roadmap Key Requirements · 15 + years of Relevant Experience in the field. With at least 5+ years of experience leading cross-functional teams in a technical environment · Strong background in software development with hands-on experience in AI/ML or Generative AI solutions, model training, and data analytics · Experience in driving product strategy and defining roadmaps from concept to launch across full tech stacks (Web, Mobile, API, and backend systems) · Solid understanding of product design, UI/UX principles, and collaborating with design teams to deliver intuitive user experiences · Strong leadership qualities with experience managing and mentoring engineering and product teams · Proven track record in owning, delivering, and scaling commercial software products · Expertise in Agile methodologies, including sprint planning, resource allocation, and prioritization · Strong understanding of Design patterns and Programming skills using any one of high-level languages - C#, java, .NET, · Knowledge in DevOps processes, using tools such as Jenkins, Git, Jira, and Bitbucket · Strong understanding on front end technologies like AngularJS, Java script, ReactJS, CSS, HTML · Python – Must-have for AI/ML model development, data processing, and backend logic. · OpenAI APIs / Azure OpenAI – Experience integrating generative AI capabilities using large language models. · Azure / AWS / GCP – Proficiency in at least one major cloud platform for deploying scalable AI- driven applications. · Working knowledge of API design and distributed backend systems with SOAP, REST · Ability to use data and analytics to guide product decisions, validate new features, and improve performance · Bachelor's degree or equivalent in a technical or business-related field · Excellent communication skills, problem-solving ability, and a can-do attitude Job Type: Full-time Pay: ₹139,446.35 - ₹294,226.49 per month Benefits: Paid sick time Provident Fund Schedule: Day shift Ability to commute/relocate: Ambattur, Chennai, Tamil Nadu: Reliably commute or planning to relocate before starting work (Preferred) Experience: IT project management: 5 years (Preferred) Work Location: In person Speak with the employer +91 9344659805

Organic Marketing Specialist Location : Vashi, Navi Mumbai Key Responsibilities SEO Implementation & Optimization ● Execute comprehensive SEO strategies including on-page, off-page, and technical SEO ● Conduct keyword research, competitive analysis, and SEO audits ● Optimize website content, meta tags, schema markup, and site architecture ● Monitor and improve organic search rankings and website performance ● Implement SEO best practices for content creation and website development Content Marketing Execution ● Create and optimize high-quality content including blog posts, articles, and web copy ● Develop content calendars aligned with SEO strategy and business objectives ● Collaborate with subject matter experts to produce thought leadership content ● Optimize existing content for search engines and user engagement ● Manage content distribution across multiple channels Social Media Management ● Execute organic social media strategies across LinkedIn, Instagram, YouTube, and other relevant platforms ● Create engaging social media content that drives audience growth and engagement ● Monitor social media performance metrics and optimize content strategy accordingly ● Engage with online communities and build brand presence through authentic interactions ● Stay updated on social media trends and platform algorithm changes Analytics & Performance Tracking ● Monitor and analyze organic marketing performance using Google Analytics, SEMrush, and other tools ● Generate regular reports on SEO rankings, organic traffic, and content performance ● Identify optimization opportunities based on data insights ● Track conversion metrics and lead generation from organic channels ● Provide actionable recommendations for performance improvement AI-Powered Marketing Implementation ● Utilize AI tools for content optimization, keyword research, and performance analysis ● Implement AI-driven personalization strategies for content and user experience ● Leverage machine learning insights for audience segmentation and targeting ● Experiment with AI content generation tools while maintaining quality standards ● Stay current with emerging AI technologies in marketing Cross-Functional Collaboration ● Work closely with the design team to create visually appealing content ● Collaborate with the sales team to align content with lead generation goals ● Coordinate with paid marketing team to ensure consistent messaging ● Support other marketing initiatives as needed Technical Skills ● Advanced proficiency in SEO tools (SEMrush, Ahrefs, Google Search Console, Screaming Frog) ● Expert knowledge of Google Analytics, Google Tag Manager, and other analytics platforms ● Experience with AI-powered marketing tools and content optimization platforms ● Proficiency in content management systems (WordPress, HubSpot, etc.) ● Knowledge of HTML, CSS basics for SEO implementation ● Familiarity with social media management tools (Hootsuite, Buffer, etc.) ● Understanding of AI tools for content creation and optimization You can also email at sadafa@regenesys.net

Key Responsibilities: Effectively craft clear product outcomes and vision for complex products with limited supervision, clearly demonstrating understanding of the product goals and organizational needs Demonstrate skills in connecting Best Buy's broader strategic vision to their own product and product vision Effectively translate business strategies into product strategies, value increments, and product specifications to deliver against our core customer value propositions, and our company strategic and financial goals Help manage the creation and maintenance of user stories and business requirements for new features and enhancements leveraging multiple work streams Prioritize new feature launches based on competitive analysis, industry trends, emerging technologies, and company vision Demonstrate empathy for the customer and steer discussions to how to build customer trust Influence cross functional team(s) without formal authority Articulate clear and concise requirements for new products and features Analyze complex data sets and leverage that analysis to make data-driven product decisions Work within a matrix organization collaborating with business stakeholders, user experience (UX) teams, engineers, and other relevant digital and technology and business teams Improve value creation by defining and aligning on KPIs to measure success Work under rapid development cycles with medium to large teams to achieve a common goal Participate in day-to-day product team activities, driving high quality customer experiences and exploring what is possible with technology Requirements: 7+ years of Product Management experience with a bachelor’s degree, OR experience working with Development, User Experience, Strategy, or related. Including: 1+ year of experience with direct people management and team management 1+ year of relevant experience in strategy creation, customer-focused solutioning, cross-functional leadership, or related Technical fluency around mobile app development best practices to collaborate effectively with mobile engineers Proven success in launching and scaling mobile app features and shopping experiences. Deep understanding of mobile UX/UI best practices Familiarity with agile development and tools like Jira, Confluence, and MIRO Preferred: Experience working in an omni-channel retail environment Experience translating emerging mobile app user trends and translating those trends to key features that scale Experience with A/B Testing, AI-driven personalization and mobile analytics About Best Buy Best Buy™ India is a vibrant hub of tech talent, where we're driving innovation and accelerated business outcomes for Best Buy, our customers, employees and partners every day. Our inclusive culture empowers you to learn, grow, collaborate, and make a real impact. Best Buy is North America's No. 1 tech specialty retailer, with approximately $42 billion in annual revenue and 85,000 employees worldwide. Our purpose is to enrich lives through technology, and we do that by helping personalize and humanize technology for millions of customers in our stores, online and in their homes. We're solving real human needs and helping serve our customers, employees, and partners in new ways every day. This position is based in Bengaluru. Best Buy™ India operates under a hybrid work model (in office / remote) with an expectation for employees to be in the office three days a week – Generally, Tuesday, Wednesday, and Thursday. As a global organization, maintaining collaboration across the globe is a key proposition. Within the framework of established guidelines, employees may be required to engage in extended hours during critical periods. All employees at Best Buy™ India work for BBY Services India LLP, which is owned by subsidiaries of Best Buy Co. Inc.

Role Summary We are looking for a forward-thinking Director – Martech Solutions to lead the strategic evolution of our email campaign services across multiple businesses. This role will sit at the intersection of business strategy, marketing technology, and capability incubation — shaping the future of how we offer Martech solutions at scale. As a strategic enabler, the Director will define the vision and roadmap for our Martech offering , develop solution frameworks aligned with client transformation needs, and create a center of excellence that uplifts capability, drives consistency, and fuels business growth. What You'll Do: Strategic Ownership & Visioning Define the strategic roadmap for email marketing and campaign operations within the Martech ecosystem across business units. Partner with business heads, client teams, and product owners to identify whitespace opportunities and shape differentiated value propositions. Serve as the internal evangelist for Martech evolution , ensuring leadership buy-in and cross-functional alignment. Solution Design & Innovation Architect high-impact, scalable solutions for email-led Martech services , blending automation, personalization, and platform expertise. Translate business goals into solution frameworks and modular offerings that can scale across industries and geographies. Institutionalize innovation by integrating AI/ML use cases, campaign intelligence tools, and next-gen analytics into offerings. Practice Development & Capability Building Establish and lead the Email Campaign Practice as a strategic capability hub with defined tools, standards, playbooks, and governance models. Develop competency models and talent strategy aligned with evolving platform and client needs. Set up internal learning academies, certifications, and knowledge-sharing forums in partnership with L&D. Business Enablement & Growth Support Act as a consultative partner to business heads and client leads , supporting them in identifying growth levers, market trends, and platform opportunities. Play a pivotal role in strategic pursuits — offering thought leadership, solution insight, and scalability frameworks (no sales quota). Guide new account onboarding and expansions by embedding proven solutioning and delivery models. Governance & Strategic Measurement Define strategic KPIs and maturity metrics for the Martech practice, measuring capability adoption, reuse, and innovation impact. Lead periodic reviews with leadership to course-correct, align investments, and spotlight innovation-led wins. Ensure alignment with regulatory frameworks and future-readiness (GDPR, cookie deprecation, platform updates, etc.). What You'll Need: 12–15 years of experience in Martech strategy, campaign technology, or digital transformation , with at least 5 in a leadership or practice-building role. Deep expertise in email campaign platforms (Adobe Campaign, Salesforce Marketing Cloud, Oracle Eloqua, etc.) and Martech stacks. Proven track record of solution innovation, capability scaling, or setting up centers of excellence (CoEs) . Strong consultative and influencing skills with cross-functional stakeholders and senior leaders. Visionary mindset with the ability to balance strategic direction and tactical enablement . What Success Looks Like Martech Practice established as a strategic differentiator across business units. Unified, scalable solution frameworks adopted across delivery hubs and accounts. Accelerated capability maturity and innovation adoption in campaign services. Practice drives visible business growth , platform leadership, and client value creation.

About HitFame: HitFame is India’s fastest-growing AI-powered entertainment platform designed to empower aspiring and established professionals in the entertainment industry. Whether you're an actor, singer, model, influencer, director, editor, or photographer, HitFame connects talent with work, exposure, and growth opportunities through an intelligent app-based ecosystem. Our goal: revolutionize how careers are built in media and entertainment. Position Overview: We are looking for a Digital Marketing Manager with strong expertise in performance marketing, brand building, and revenue-focused campaign strategies—someone who has a deep understanding of mobile apps , AI-powered marketing tools , and subscription-based digital models . You’ll be responsible for scaling the HitFame app’s downloads, selling premium packages , generating quality leads for artist bookings, and executing high-converting online campaigns. The ideal candidate must have worked in fast-paced startups, preferably in the media, entertainment, or influencer ecosystem , and knows how to create digital strategies that drive measurable results. Key Responsibilities: Growth & Revenue-Focused Campaigns Lead end-to-end digital marketing strategy to drive user acquisition, conversion, and retention Drive sales for premium packages and lead subscriptions via performance-driven campaigns Execute targeted campaigns for artist bookings, B2B lead generation, and affiliate marketing Social Media & Content Strategy Build a powerful presence on Instagram, Facebook, YouTube, LinkedIn, X (Twitter), and emerging platforms Plan and execute content calendars , reel strategies , and brand campaigns Work closely with the creative team for high-performing content across platforms Paid Media Management Plan, execute, and optimize Meta Ads, Google Ads, YouTube Ads, and Display Campaigns Design and run remarketing funnels and lookalike audience campaigns to boost conversions Manage ad budgets, CAC (Cost of Acquisition) , ROAS (Return on Ad Spend) , and CPR (Cost per Registration) effectively AI-Powered Marketing & Tools Leverage AI tools for audience targeting, personalization, and automation Utilize platforms like Appsflyer, Clevertap, MoEngage, Firebase, ChatGPT, Jasper, etc. Branding & Positioning Build and manage HitFame’s digital brand identity , aligning visuals, tone, and campaigns with its entertainment DNA Develop influencer marketing strategies to boost platform visibility and credibility Analytics & Reporting Use tools like Google Analytics, Meta Business Suite, GA4, Hotjar , and CRM dashboards to measure campaign success Deliver regular reports on KPIs, funnel drop-offs, conversions, and retention insights Strategy & Execution Define, test, and scale online marketing funnels for different audience segments (aspiring actors, singers, models, agencies, etc.) Plan monthly, quarterly, and yearly digital marketing strategies tied to revenue and growth targets Build internal workflows, SOPs, and performance tracking systems Requirements: 4–8 years of experience in digital marketing, preferably in media, entertainment, or mobile-first tech startups Proven experience in growing mobile apps , selling subscriptions, and driving revenue via digital channels Strong command of all major social platforms, paid ads managers , and automation tools Deep understanding of subscription funnels , remarketing , lead nurturing , and engagement retargeting Hands-on experience with AI marketing tools , performance tracking, and data-driven experimentation Excellent knowledge of SEO, ASO (App Store Optimization) , and app analytics Strong leadership, communication, and collaboration skills Nice to Have: Experience with freelancer platforms, talent marketplaces , or creator economy startups Background in influencer collaboration, affiliate marketing, or agency partnerships Familiarity with tools like HubSpot, Zoho, Notion, Canva, Premiere Pro, or Figma Prior track record of achieving app download milestones, MRR goals, or premium conversion metrics What We Offer: A chance to lead marketing for one of India’s most promising entertainment-tech startups Creative and strategic freedom to experiment and scale real impact Opportunity to work closely with the Founder & Product Heads Competitive salary, incentives, and performance-based growth path A fast-paced, content-rich, and mission-driven work culture Key Success Metrics: 300+ daily app downloads ₹10–20 lakh in monthly premium revenue 10+ artist bookings per month CAC ≤ ₹8 ROAS ≥ 4x Minimum 5% conversion from free to paid Social reach growth by 30–50% MoM Location :- New Delhi

Job Title Associate Manager/Manager - Marketing & Communications Role Overview Retention Marketing - Associate Manager / Manager to lead CRM growth across paid channels (SMS, WhatsApp, RCS, and more). This role is pivotal in driving both Visit and Revenue contributions during Sale and BAU (Business-as-Usual) periods, while also spearheading innovation, personalization, and experimentation across CRM touchpoints. The ideal candidate brings strong channel expertise, team management capability, vendor coordination experience, and a passion for driving customer engagement. Knowledge and Skill / Qualification Requirements ● Bachelor degree or PGDM/MBA is a preferred with 4–7 years of experience in Retention/CRM Marketing, ideally in a high-growth B2C or e-commerce environment. ● Strong hands-on knowledge of paid CRM channels: WhatsApp, SMS, RCS; knowledge of automation tools like MoEngage, Clevertap, etc. ● Experience managing a team and working cross-functionally with marketing, category, and product teams. ● Exposure to AI, personalization, or automation within CRM is a strong plus. ● Strong analytical mindset with experience in performance tracking, cohort analysis, and experimentation. Key Responsibilities 1. Revenue & Visit Growth via Paid CRM Channels • Own the performance and growth of CRM paid channels: WhatsApp, SMS, RCS, and future new channels. 2. Team & Channel Ownership • Manage and mentor CRM team members, ensuring: o Balanced ownership of channels and goals across the team. o Active collaboration, transparency, and shared accountability. 3. Vendor & Stakeholder Program Management • Collaborate closely with internal stakeholders – Brand Managers, Category Managers, and Cross-functional teams – to: o Maximize CRM-led visibility and contribution to brand/category growth. o Align CRM efforts with business and marketing objectives. 4. Innovation via AI, Bots & Personalization • Identify and implement opportunities for: o AI-led automation in CRM workflows and campaign optimization. o Expansion of WhatsApp bots and integration of new customer-service touchpoints. 5. Experimental Activations & IP Development • Conceptualize and execute innovative site activation strategies to boost visits and engagement.

Job Location: Mumbai Abhinandan Ventures Abhinandan Ventures is a formidable collective of some of the best-of- breed, high-growth new-age businesses. We back highly ambitious ideas and turn them into category- disrupting businesses built to stand the test of time. We are a launchpad for nascent businesses that have the potential to become a part of our eclectic mix of businesses. We deploy unlevered and patient proprietary capital with a focus on value creation, unconstrained by the pressures of redemption. Our decentralized portfolio operates with independent CEOs and empowered leadership teams, fostering a performance-driven culture that sparks value creation. This ecosystem cultivates consumer-centric brands at the forefront of innovation, always pursuing excellence. Anchored in sound business practices, our businesses are poised for greatness, shaping industries as they grow. About The House of Abhinandan Lodha: We are the House of Abhinandan Lodha. We are a consumer tech brand that disrupts by leveraging technology to make land more accessible, flexible, and secure. We’re breaking old traditions and bringing land ownership into the 21st century, making an age-old asset young again, for now and for generations to come. We are on a mission to create intergenerational wealth for our consumers. We are not just reinventing land buying. We are taking every transaction, every experience, every ownership with it into the new. New Generation Land is how we bridge the gap and bring people closer to their dreams. Our Corporate Philosophy : We believe in a consumer’s right to reimagine land buying as a positive and simple process. We believe in befriending the planet by giving back what we take it from it. Starting from our blueprint level. We believe in complete transparency in every process. Be it a homeowner, an investor or even a real estate professional. For HoABL, it is not just a piece of land, we believe in the Peace of Land. All our curated developments will be self-sustaining ecosystems built and maintained using sustainable forms of development. Transparency and fairness are the core of all our dealings with local people and resources. HoABL is aware of its ecological, economic, and social responsibility. We ensure the responsible use of natural resources and act in a socially responsible way. We use technology to reinvent the way land is experienced. By digitising its ownership. By using complete transparency in all aspects. By making investments simpler and more accessible and offering lifestyle enhancing amenities that will be a game-changer in the industry. Our Vision: To make land amazing again, by democratising its ownership. We do this by making it a younger, nimbler and a more viable asset for Indians everywhere. Our Mission: We use technology to reinvent the way land is experienced. By digitising its ownership. By using complete transparency in all aspects. By making investments simpler and more accessible. By covering amenities that will reimagine an industry Role Summary: We seek a forward-thinking Performance Enhancement Lead who will drive data-driven marketing transformation by integrating MarTech capabilities with robust data analytics. This role will own the end-to-end marketing technology stack, performance marketing efficiency, and data insights to accelerate growth, customer engagement, and ROI. Role & Responsibilities: Define and lead the integrated MarTech and data analytics roadmap in alignment with business goals Drive performance marketing efficiency through the integration of Salesforce platforms and tools Lead implementation and optimization of Salesforce Marketing Cloud and Salesforce Data Cloud Build and manage marketing automation frameworks using CRM and customer data platforms Leverage analytics and BI tools such as Tableau and Google Analytics to deliver actionable insights Drive use of predictive analytics for lead scoring, customer segmentation, and churn prediction Oversee implementation of personalization engines, recommendation systems, and ML models Enable seamless integration of AdTech, CMS, and DXP platforms for unified marketing operations Collaborate with cross-functional teams to ensure data-driven marketing strategy and execution Monitor and report on marketing performance metrics and lead performance enhancement initiatives Key Requirements: 8–12 years of experience in MarTech, CRM, and Data Analytics roles. Proven expertise in Salesforce Marketing Cloud, Salesforce Data Cloud, and CDP platforms. Strong hands-on knowledge of marketing automation, web analytics (GA4), Tableau, and data storytelling. Experience working with ML models in marketing contexts: lead scoring, segmentation, and churn prediction. Understanding of AdTech integrations, CMS/DXP systems, and recommendation engines. Demonstrated ability to partner with business and tech teams to drive measurable outcomes. Key Attributes: Strategic and analytical thinker with strong execution capability High ownership and ability to work across functions in a fast-paced setup Excellent communication and stakeholder management skills Passion for marketing innovation and data-driven growth

Role : Product Manager – Monetization Location: Mumbai Function: Product Management About Tata CLiQ Tata CLiQ is the Tata Group’s flagship digital commerce platform, redefining premium shopping in India through a curated marketplace, omnichannel services, and a strong emphasis on experience and trust. As we scale across categories, channels, and consumer touchpoints, growth and monetization are at the heart of our product charter. Role Overview We are looking for a strategic and hands-on Product Manager – Monetization to lead the charter of revenue acceleration and customer LTV expansion across the Tata CLiQ ecosystem. You will own the roadmap for monetization levers—such as promotions, pricing intelligence, cross-sell engines, seller monetization, loyalty integration, and ad-tech experiments—while driving sustainable growth loops and customer conversion strategies. Key Responsibilities Monetization Product Strategy Build and execute the monetization roadmap, aligned with P&L and GMV goals. Drive initiatives across ad monetization, CLiQ Cash usage, seller promotion tools, loyalty programs, and new revenue streams (like paid brand placements, tiered services). Growth Loops & Conversion Improve conversion funnels (traffic → add to cart → checkout → repeat purchase) through experiments across UI/UX, nudges, bundles, and trust signals. Leverage data and insights to identify drop-offs and build scalable interventions (e.g. urgency triggers, price drops, smart nudges). Performance Marketing & Organic Flywheels Partner with marketing and analytics to optimize CAC, ROAS, and channel mix through attribution tooling and PLG-style experiments. Work on SEO/SEM-driven landing experiences and dynamic catalog surfacing. Seller & Brand Tools Build self-serve tools for brands to run campaigns, promos, and analytics—enabling revenue expansion via the seller platform. Data-driven Experimentation Define hypotheses, build MVPs, and lead A/B testing pipelines across app and web. Work closely with data science to develop pricing engines, LTV cohorts, and growth segmentations. Cross-functional Execution Collaborate with engineering, design, analytics, growth marketing, and category teams to ship impactful features. Drive high-velocity GTM with business stakeholders. What You Bring 4+ years of product management experience in high-scale B2C tech or e-commerce. Demonstrated success in building monetization or growth products (e.g. pricing, loyalty, fintech/credit, performance marketing, seller tools). Strong data orientation—comfortable with metrics, SQL, funnels, dashboards. Experience with A/B testing, cohort analysis, and growth loops. Ability to balance growth velocity with long-term platform health. Entrepreneurial mindset, ownership-driven, thrives in ambiguity. Preferably worked on e-commerce, marketplaces, or mobile-first platforms. Nice to Have Experience with retail commerce stacks like Adobe Commerce, Salesforce, or Broadleaf. Familiarity with ad-tech, PLG models, or personalization engines. Prior startup or 0-to-1 monetization experience. Why Tata CLiQ Opportunity to impact millions of users in India’s premium digital commerce segment Work with a stellar leadership team and cross-functional experts Access to the Tata Group ecosystem and strategic growth mandates Fast-paced, mission-driven, customer-first culture

MakeMyTrip-GoIbibo data science group is looking for a seasoned data science professional, who can build next-gen travel fintech systems powered via personalized product recommendations/persuasions, real-time pricing and causal algorithms. Responsibilities: Train and deploy best in class deep learning models for ranking, pricing, recommendation, representation learning, FinTech products. Work with stakeholders at various stages of project, lead project development from inception to completion. Be a SQL python ninja, understand data thoroughly, build smart AI/ML systems. Opportunity to work with large click stream e-commerce data sets, at MakeMyTrip and GoIbibo, i. e., in rapidly growing travel space. Build and own robust data science APIs meeting 99% SLA at very high RPS. Also ensure training/inference MLOps rigour. Show business impact while having opportunity to build best in class AI/ML models. Requirements: Bachelor's degree in mathematics, Statistics, related technical field, or equivalent practical experience. A minimum of 8 years of experience (or minimum of 5 years with a Ph. D.) in one or more of the following: ML Modeling, Ranking, Recommendations, or Personalization systems. Knowledge of advanced ML techniques such as Classification, Prediction, Recommender Systems, Dynamic Pricing, Choice modelling, Anomaly Detection Experience with statistical data analysis such as linear models, multivariate analysis, stochastic models, and sampling methods. Experience of deploying models into production is preferred Experience with applying machine learning techniques to big data systems (e. g., Spark) with TB to PB scale datasets. Experience with data querying languages (e. g., SQL), scripting languages (e. g., Python), and/or statistical/mathematical software. Strong research record demonstrated through publications. Experience with design and analysis of experiments. Experience with large-scale A/B testing systems, especially in the domain of online advertising or online commerce.

Job Title: Email Marketing Trainee Freshers are encouraged to apply. Location : Chandigarh (Hybrid: 3 days WFO/ 2 days WFH). Salary: Upto ₹15,000 per month Company: Excelohunt Infotech Pvt. Ltd. About Us: Excelohunt Infotech is a dynamic IT company focused on providing personalised digital strategies that drive business growth. We operate in 26+ countries, leveraging our global presence to deliver cutting-edge solutions to our clients. We prioritise building meaningful connections between brands and their customers through innovative digital marketing solutions. As part of our growth, we are looking for creative and driven Email Marketing Freshers & experienced professionals to join our team. If you're passionate about digital marketing and eager to kick-start your career in a collaborative and fast-paced environment, we’d love to hear from you. Why Join Us? : Opportunity to work in a fast-growing digital marketing field. Collaborative and supportive team environment. Gain hands-on experience and grow in your digital marketing career. Working in a creative and enthusiastic international environment Perks & Benefits: 5 working days Day shift. Fixed shifts & fixed week off. International Exposure Fantastic work culture. Paid leaves. Roles & Responsibilities: Identify target audience and grow email lists. Design and implement direct email marketing campaigns. Proofread emails for clarity, grammar, and spelling. Ensure mobile-friendly email templates. Write newsletters featuring all company updates. Upgrade email templates using graphics, personalization, and advanced features. Ensure prompt and accurate communication with clients via email to minimise unsubscribes. Create and secure email databases for lead generation. Report on sales revenue generated from email marketing efforts. Requirements: Education: Recently completed a bachelor's degree in Marketing, Communications, or a related field. Interest in Digital Marketing: Demonstrated passion for digital marketing through coursework, internships, or extracurricular activities. Knowledge of Marketing Concepts: Basic understanding of digital marketing concepts such as social media, email marketing etc. Software Skills: Proficiency in Microsoft Office (Word, Excel, PowerPoint). Communication Skills: Strong written and verbal communication skills. Attention to Detail: Excellent attention to detail and organisational abilities. Ability to Multitask: Able to prioritise tasks in a fast-paced environment. Teamwork: Ability to collaborate effectively within a team environment. Proactive Attitude: Self-motivated with a willingness to learn and grow.

Company Description Organic Sattva is a mission-driven brand from India’s heartlands focused on connecting nature’s bounty with people’s well-being while empowering over 1000 farmers. As India’s leading superfood company, we bring the goodness of Makhana and natural foods to 16,000+ retail outlets and over 1000 distributors globally. Our innovative products range from wholesome snacks to indulgent desserts, making healthy eating a joy. We also partner with clients to redefine gifting with purpose and personalization, fostering a future where health, happiness, and sustainability thrive. Role Description This is a full-time on-site role for a Sales Officer, located in Bhopal. The Sales Officer will be responsible for managing sales operations, generating leads, providing excellent customer service, and handling channel sales. Day-to-day tasks include maintaining client relationships, identifying new business opportunities, strategizing sales tactics, and ensuring smooth sales processes from initial contact to post-sale support. Qualifications \n Customer Service, Communication skills Lead Generation, Sales Operations Channel Sales experience Strong organizational and time management skills Ability to work independently and meet sales targets Experience in the organic food industry is a plus Bachelor's degree in Business, Marketing, or a related field

Job Code JOB001567 Designation Senior Associate - Growth Business Vertical XYLEM LEARNING Key Responsibility Lifecycle Campaign Strategy & Execution: ? Design, execute, and optimize retention marketing campaigns focused on increasing student engagement, course completion rates, subscription renewals, and re-activation. ? Use MoEngage to manage personalized multi-channel campaigns across push notifications, in-app messages, emails, and WhatsApp Messages. ? Map learner journeys and create automated workflows using MoEngage Flows and Smart Triggers based on behavioral and academic engagement data. ? Cross-Functional Collaboration: ? Work closely with Digital Marketing, Content, and Academic Success teams to align communication strategies with learning milestones, curriculum needs, and platform updates. ? Partner with Brand and Creative teams to ensure learner messaging is consistent, motivational, and aligned with educational goals. ? Content Personalization & Engagement: ? Develop personalized communication tracks for different user segments (e.g., new learners, drop-offs, high performers, inactive students). ? Drive engagement through nudges, reminders, motivational content, milestone celebrations, and academic performance insights. ? Performance Analytics & ROI Tracking: ? Track and analyze key retention KPIs, including batch enrollments, course purchases, lesson engagement, active learners, course completion rates, D7/D30 retention, and subscription renewal rates to evaluate learner behavior, campaign effectiveness, and overall platform engagement. ? Analyze campaign performance via MoEngage Analytics, Google Firebase, and internal dashboards, providing data-backed insights and recommendations. ? Platform Mastery: ? Deep knowledge of MoEngage, including its segmentation engine, real-time triggers, campaign orchestration, and predictive analytics. ? Familiarity with WebEngage, CleverTap, or Braze is a plus, but MoEngage experience is mandatory. ? Maintain a test-and-learn mindset, using A/B and multivariate testing to improve creative and channel performance. Location Kozhikode State Kerala Country India Educational Qualification Bachelor’s degree in Marketing, Business, Education, or a related field. ? 4 years of experience in retention, lifecycle, or CRM marketing, preferably within EdTech. ? Proven success managing user retention and engagement campaigns with measurable results. Building retention campaigns from scratch, including journey mapping and trigger logic, is a plus. ? Hands-on experience with MoEngage, including workflow automation, segmentation, and analytics. ? Strong analytical skills; ability to synthesize learner data into actionable strategies. Age 24-30 Experience 2-4 Salary Range Not Disclosed.

Role Overview : Performance Marketing Manager to lead our upper-funnel growth initiatives across platforms like Meta, Google, Snapchat, and emerging app engagement channels for Nykaa. The role demands a deep understanding of audience segmentation, funnel performance, platform-specific efficiency, and an innovation mindset to drive scale, efficiency, and customer quality. Role Description : 1. Upper Funnel Strategy, Planning & Execution Design and execute upper funnel campaigns across Meta and Google, targeting both new and repeat users. Build precise audience cohorts: Gen Z, Tier 2 & 3 cities, premium segments. Craft tailored communication strategies with relevant creatives, formats, and messaging per cohort and channel. Lead geo-level experiments and site-level interventions to boost acquisition in Tier 2 & 3 markets. Measure incrementality and campaign effectiveness using Brand Lift Studies (BLS), Geo Lift, and On-site performance metrics. 2. Meta & Google Campaigns – Growth, Efficiency & Martech Drive TOFU acquisition using brand campaigns and 3P audiences for new user growth. Optimize spend using feed culling techniques to prioritize high LTV brands and L3s. Build and test advanced audience strategies: premium targeting, superuser segmentation, differentiated creative journeys. Leverage MarTech tools like ROI Hunter, creative overlays (stickers), and hybrid PLP/PDP journeys to enhance personalization and efficiency. Implement robust attribution frameworks to map touchpoints across Meta-Nykaa journeys. 3. Brand & Category-Level Objectives Drive share of voice (SOV) growth across priority categories, especially in Skin. Expand regional reach with tailored campaigns for Tier 3 markets. Maintain and grow impression share across key categories by optimizing budgets and channel mix. 4. App Engagement Performance Manage and optimize campaigns across app engagement partners. Onboard new partners and optimize their buy types to drive higher ROAS and better purchase quality. Consistently measure and report incrementality and user quality. 5. New Customer Acquisition (NCA) Strategy Volume Strategy: Plan and optimize paid and organic install strategies to deliver 6.7M organic and 23.3M paid installs at a target CPI of ₹43. Conversion Strategy: Maintain 18% install-to-purchase CVR through Msite optimization, creative revamps, onboarding flows, fraud control, and premium audience targeting. Experimentation: Lead 4 experiments per month including MAPIT, 1-day CT models, tier-wise install campaigns, and premium segment targeting. 6. Non-Install NCA + Retention Campaigns (RB) Scale non-install campaigns by identifying new growth pockets and maximizing campaign contribution. Drive IOC2 & IOC3 retention funnels with early engagement programs, communication bundling (CRM + Perf), and cohort-focused campaign strategies. Spearhead Google ACE restructuring to support premiumization and maximize ROI from luxe segments. 7. Data Intelligence & Reporting Own the marketing health scorecard and drive monthly and quarterly reviews for all performance channels. Lead AOP planning with risk assessment, forecasting, and monthly phasing aligned to business goals. Standardize analytics and measurement frameworks to assess impact, efficiency, and return on marketing spend. Knowledge, Skills & Qualification Requirements : 7–9 years of hands-on experience in performance marketing across Google, Meta, and app-focused platforms. Strong understanding of audience strategy, media planning, attribution models, and martech tools. Demonstrated success in growing digital acquisition, campaign ROI, and new user retention. Deep analytical skills with experience in cohort analysis, funnel diagnostics, and incrementality testing. Prior experience in beauty, fashion, D2C, or consumer tech sectors is a plus. Strategic thinker with a data-first approach to solving problems. Experimentative mindset with ability to test, iterate, and scale rapidly. Strong stakeholder management and collaboration skills across cross-functional teams. Capability to mentor and grow junior team members while fostering cross-business learning.