Posted:6 days ago|
Platform:
On-site
Full Time
Job Title
Associate Manager/Manager - Marketing & Communications
Role Overview
Retention Marketing - Associate Manager / Manager to lead CRM growth across paid channels (SMS, WhatsApp, RCS, and more). This role is pivotal in driving both Visit and Revenue contributions during Sale and BAU (Business-as-Usual) periods, while also spearheading innovation, personalization, and experimentation across CRM touchpoints. The ideal candidate brings strong channel expertise, team management capability, vendor coordination experience, and a passion for driving customer engagement.
● Strong hands-on knowledge of paid CRM channels: WhatsApp, SMS, RCS; knowledge of automation tools like MoEngage, Clevertap, etc.
● Experience managing a team and working cross-functionally with marketing, category, and product teams.
● Exposure to AI, personalization, or automation within CRM is a strong plus.
● Strong analytical mindset with experience in performance tracking, cohort analysis, and experimentation.
1. Revenue & Visit Growth via Paid CRM Channels
• Own the performance and growth of CRM paid channels: WhatsApp, SMS, RCS, and future new channels.
• Manage and mentor CRM team members, ensuring:
o Balanced ownership of channels and goals across the team.
o Active collaboration, transparency, and shared accountability.
• Collaborate closely with internal stakeholders – Brand Managers, Category Managers, and Cross-functional teams – to:
o Maximize CRM-led visibility and contribution to brand/category growth.
o Align CRM efforts with business and marketing objectives.
• Identify and implement opportunities for:
o AI-led automation in CRM workflows and campaign optimization.
o Expansion of WhatsApp bots and integration of new customer-service touchpoints.
• Conceptualize and execute innovative site activation strategies to boost visits and engagement.
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