About HitFame:
HitFame is India’s fastest-growing AI-powered entertainment platform designed to empower aspiring and established professionals in the entertainment industry. Whether you're an actor, singer, model, influencer, director, editor, or photographer, HitFame connects talent with work, exposure, and growth opportunities through an intelligent app-based ecosystem. Our goal: revolutionize how careers are built in media and entertainment.
Position Overview:
Digital Marketing Manager
scaling the HitFame app’s downloads, selling premium packages
Key Responsibilities:
Growth & Revenue-Focused Campaigns
- Lead end-to-end digital marketing strategy to drive
user acquisition, conversion, and retention
- Drive sales for
premium packages and lead subscriptions
via performance-driven campaigns - Execute targeted campaigns for
artist bookings, B2B lead generation, and affiliate marketing
Social Media & Content Strategy
- Build a powerful presence on
Instagram, Facebook, YouTube, LinkedIn, X (Twitter), and emerging platforms
- Plan and execute
content calendars
, reel strategies
, and brand campaigns
- Work closely with the creative team for high-performing content across platforms
Paid Media Management
- Plan, execute, and optimize
Meta Ads, Google Ads, YouTube Ads, and Display Campaigns
- Design and run
remarketing funnels
and lookalike audience campaigns
to boost conversions - Manage ad budgets,
CAC (Cost of Acquisition)
, ROAS (Return on Ad Spend)
, and CPR (Cost per Registration)
effectively
AI-Powered Marketing & Tools
- Leverage AI tools for
audience targeting, personalization, and automation
- Utilize platforms like
Appsflyer, Clevertap, MoEngage, Firebase, ChatGPT, Jasper, etc.
Branding & Positioning
- Build and manage HitFame’s
digital brand identity
, aligning visuals, tone, and campaigns with its entertainment DNA - Develop
influencer marketing strategies
to boost platform visibility and credibility
Analytics & Reporting
- Use tools like
Google Analytics, Meta Business Suite, GA4, Hotjar
, and CRM dashboards to measure campaign success - Deliver regular reports on KPIs, funnel drop-offs, conversions, and retention insights
Strategy & Execution
- Define, test, and scale
online marketing funnels
for different audience segments (aspiring actors, singers, models, agencies, etc.) - Plan
monthly, quarterly, and yearly digital marketing strategies
tied to revenue and growth targets - Build internal workflows, SOPs, and performance tracking systems
Requirements:
4–8 years
of experience in digital marketing, preferably in media, entertainment, or mobile-first tech startups
- Proven experience in
growing mobile apps
, selling subscriptions, and driving revenue via digital channels - Strong command of all major
social platforms, paid ads managers
, and automation tools
- Deep understanding of
subscription funnels
, remarketing
, lead nurturing
, and engagement retargeting
- Hands-on experience with
AI marketing tools
, performance tracking, and data-driven experimentation - Excellent knowledge of
SEO, ASO (App Store Optimization)
, and app analytics
- Strong leadership, communication, and collaboration skills
Nice to Have:
- Experience with
freelancer platforms, talent marketplaces
, or creator economy startups - Background in
influencer collaboration, affiliate marketing, or agency partnerships
- Familiarity with tools like
HubSpot, Zoho, Notion, Canva, Premiere Pro, or Figma
- Prior track record of achieving
app download milestones, MRR goals, or premium conversion metrics
What We Offer:
- A chance to lead marketing for one of India’s most promising entertainment-tech startups
- Creative and strategic freedom to experiment and scale real impact
- Opportunity to work closely with the Founder & Product Heads
- Competitive salary, incentives, and performance-based growth path
- A fast-paced, content-rich, and mission-driven work culture
Key Success Metrics:
- 300+ daily app downloads
- ₹10–20 lakh in monthly premium revenue
- 10+ artist bookings per month
- CAC ≤ ₹8
- ROAS ≥ 4x
- Minimum 5% conversion from free to paid
- Social reach growth by 30–50% MoM
Location :- New Delhi
