Performance Marketing Specialist

Job Title: Performance Marketing Specialist

Location: Kolkata, West Bengal

Company Overview: RedoQ Software Services PVT. LTD, headquartered in Stoke-on-Trent, UK, is a leading SaaS and FinTech company established in 2011. We specialise in empowering small and medium-sized businesses with our innovative products, DineOrder and Kuick. DineOrder streamlines operations for restaurants and takeaways, while Kuick serves as a comprehensive online platform catering to diverse customer needs. Our mission is rooted in customer satisfaction, driving us to deliver exceptional solutions that foster business independence and growth.

Job Description: We are looking for a passionate and results-driven Google Ads and Social Media Ads Executive with 5-6 years of experience to join our dynamic team. The ideal candidate will have a strong understanding of digital advertising strategies and a proven track record of running successful campaigns across Google Ads and various social media platforms.

Key Responsibilities:

* Plan, create, and manage Google Ads campaigns to drive targeted traffic and achieve business goals.

* Develop and execute paid social media advertising strategies across platforms such as Facebook, Instagram, LinkedIn, and Twitter.

* Monitor and optimize ad performance to ensure maximum ROI, including keyword management, bid adjustments, and ad copy refinement.

* Conduct market research and competitor analysis to inform campaign strategies.

* Collaborate with the marketing team to align advertising efforts with broader marketing initiatives.

* Prepare weekly/bi-weekly/monthly reports on campaign performance, providing insights and recommendations for improvement.

* Stay updated with the latest trends and best practices in digital advertising and incorporate them into campaigns.

* Assist in the creation of landing pages and other digital assets to support advertising efforts.

* Client Communication

Qualifications:

* 4-5 years of experience in managing Google Ads and social media campaigns.

* Strong analytical skills with the ability to interpret data and make data-driven decisions.

* Experience with Google Ads, Google Analytics4, Meta Ads, Google Tag Manager and other relevant advertising/tracking tools.

* Basic understanding of SEO.

* Excellent communication and teamwork skills.

* Ability to work independently and manage multiple projects simultaneously.

* A proactive approach to problem-solving and a keen eye for detail.

Preferred Qualifications:

* Google Ads Certification or relevant certification in digital marketing.

* Bachelors in Any Stream.

* Familiarity with A/B testing and conversion rate optimization.

What We Offer:

* Competitive salary.

* Opportunities for professional growth and development.

* A supportive and collaborative work environment.

* The chance to work with cutting-edge technologies in a fast-growing industry.

Note: This is a full-time on-site position based in Kolkata, West Bengal, India. Remote work options are not available.

Job Types: Full-time, Permanent

Pay: ₹30,816.71 - ₹40,365.73 per month

Benefits:

• Provident Fund

Schedule:

• Day shift
• Monday to Friday
• Night shift

Work Location: In person

Expected Start Date: 07/07/2025