Performance Marketing Specialist

Job Title: PPC Executive (2–3 Years Experience)
Location: Noida 62
Job Type: Full-Time
Experience: 2–3 Years
Industry: Digital Marketing / Performance Marketing

About the Role:

We are looking for a results-driven PPC specialist with 3-4 years of hands-on experience in managing and optimizing paid media campaigns across Meta, Google, and LinkedIn Ads platforms. The ideal candidate should have international client exposure, strong analytical skills, and a solid understanding of lead generation and eCommerce campaigns for both B2B and B2C segments.

This is a remote role with night shift flexibility required to align with global client time zones.

Key Responsibilities:

• Plan, launch, manage, and optimize PPC campaigns across Google Ads, Meta Ads (Facebook/Instagram), and LinkedIn Ads.
• Develop and implement performance marketing strategies for lead generation, eCommerce sales, and brand awareness across B2B and B2C verticals.
• Monitor and analyze campaign performance using platforms like Google Analytics, SEMrush, Microsoft Clarity, and other relevant tools.
• Work closely with international clients to understand objectives, build media plans, and report on performance.
• Maintain awareness of industry trends, ad platform updates, and new opportunities in the digital advertising space.
• Coordinate with internal teams for ad creatives, landing page development, and lead nurturing using platforms like HubSpot.
• Generate performance reports and provide actionable insights to improve ROAS, CPL, and CTR.
• Perform A/B testing and conversion rate optimization (CRO) to improve campaign efficiency.

Requirements:

• 2–3 years of hands-on experience in PPC campaign management across Google, Meta, and LinkedIn Ads.
• Proven track record of handling international clients and delivering measurable results.
• Strong understanding of lead generation funnels and eCommerce performance marketing.
• Familiar with tools like SEMrush, Microsoft Clarity, Google Analytics, HubSpot, etc.
• Comfortable working in a night shift to support global clients (US/UK time zones).
• Up-to-date with the latest PPC trends, algorithm changes, and best practices.
• Strong analytical mindset, attention to detail, and excellent communication skills.

Preferred Qualifications:

• Certification in Google Ads, Meta Blueprint, or LinkedIn Marketing is a plus.
• Experience with marketing automation tools and CRM platforms.
• Bachelor’s degree in Marketing, Business, or a related field.

Salary: As per industry standards
Shift Timing: Night Shift (Flexible Hours)

Job Types: Full-time, Permanent

Pay: ₹10,767.94 - ₹43,041.64 per month

Benefits:

• Cell phone reimbursement
• Health insurance
• Leave encashment
• Provident Fund

Schedule:

• Day shift
• Monday to Friday
• Night shift
• UK shift
• US shift

Supplemental Pay:

• Performance bonus
• Yearly bonus

Work Location: In person