Performance Marketing ( Meta ads)

Job Description

About Us: Skin Elements is a Men’s Personal care and Wellness brand. We are launching the first products in the industry and want to capture the early adopters. We are present globally in 8 countries, including India, USA, UK, UAE, Singapore, Australia, Malaysia & Canada. Position Overview: We are seeking a results-driven Performance Marketer to lead and optimize Google and Meta ads campaigns . The ideal candidate will have a strong analytical mindset, deep knowledge of campaign strategy and performance analysis, with a proven track record of generating leads, driving conversions, and maximizing ROAS. Selected candidate’s responsibilities include: Plan, launch, and optimize paid campaigns across Google & Meta Ads . Manage full-funnel performance marketing strategy, including audience targeting, A/B testing, creatives, copy, and landing pages. Work cross-functionally with design, brand, and product teams to craft compelling ad experiences that reflect luxury positioning . Continuously monitor and analyze campaign performance and take action to improve CTR, conversion rates, CPA, and ROAS . Work closely with design, content, and web teams to ensure consistency in brand messaging and campaign assets. Track and report campaign performance using tools like Google Analytics, Meta Ads Manager, LinkedIn Campaign Manager , and dashboards. Stay updated on the latest ad platform features, trends, and algorithm changes. Stay at the forefront of platform updates, ad innovations, and consumer behavior trends within the D2C luxury category. Manage monthly ad budgets with efficiency and accountability for performance. Run remarketing, retargeting, and lookalike audience campaigns to boost engagement and conversion. Optimize campaigns for different goals: lead generation, website traffic, sales, brand awareness, etc. Qualifications Education qualification: - Bachelor’s or Master’s degree in Marketing, Business, or a related field. Preferred from Delhi-NCR or willing to relocate 3–4 years of hands-on experience managing Meta Ads campaigns, running high-performing Meta Ads campaigns for D2C or premium/luxury brands. Proven track record of scaling brands from 1Cr+ to 10–20Cr+ in revenue , preferably in high-end D2C categories Proven ability to manage budgets and achieve strong ROAS. Strong knowledge of Ads Manager, Conversion APIs, and audience retargeting. Analytical and detail-oriented with strong Excel/Google Sheets skills.