Performance Marketing Executive

Experience Required:

Location:

Job Type:

Reporting to:

Performance Marketing Executive

Key Responsibilities:

• Plan, set up, and manage paid campaigns across 

  Google Ads, Facebook/Instagram (Meta Ads)

  , and other relevant platforms.
• Optimize campaigns regularly to improve 

  ROAS

  , 

  CPL

  , 

  CTR

  , and 

  CPA

   metrics.
• Conduct A/B testing of 

  ad copies, creatives, audiences, and landing pages

  .
• Track campaign performance through tools like 

  Google Analytics 4, Google Tag Manager

  , and 

  Meta Events Manager

  .
• Generate performance reports and present actionable insights weekly and monthly.
• Work closely with design/content teams to develop high-performing creatives.
• Manage ad budgets, pacing, and scaling across campaigns efficiently.
• Set up and optimize 

  remarketing funnels

  , 

  custom audiences

  , and 

  lookalike targeting

  .
• Stay updated with latest trends in digital advertising and platform changes.
  

Requirements:

• 2–3 years of experience in 

  performance marketing or digital advertising

  .
• Strong expertise in 

  Google Ads

   (Search, Display, YouTube) and 

  Meta Ads

   (Facebook/Instagram).
• Good understanding of 

  GA4

  , 

  Google Tag Manager

  , 

  UTM parameters

  , and 

  conversion tracking

  .
• Proficiency in 

  Excel/Google Sheets

   for data handling and performance analysis.
• Ability to manage multiple campaigns, optimize budgets, and meet KPIs.
• Comfortable working in a fast-paced, goal-oriented environment.
  

Good to Have:

• Certifications in Google Ads and Meta Blueprint.
• Experience with 

  eCommerce

  , 

  lead gen funnels

  , or 

  B2B/B2C

   campaigns.
• Familiarity with 

  LinkedIn Ads

  , 

  programmatic buying

  , or 

  influencer performance campaigns

  .
• Experience with tools like 

  HubSpot

  , 

  Zapier

  , or 

  automation platforms

   is a plus.

Perks and Benefits:

• Competitive Salary + Performance Bonuses
• Learning & Development Opportunities
• Flexible Work Culture
• Exposure to multi-industry campaigns
• Team outings and events