Performance Marketer

Key Responsibilities: Plan, manage, and optimize paid digital campaigns across Google Ads (Search, Display, Shopping, Video), ensuring high performance and meeting KPIs. Conduct in-depth keyword research, audience targeting, and bid management for high ROI. Develop and execute A/B testing strategies to optimize ad creatives, landing pages, and conversion rates. Monitor, analyze, and report on key performance metrics using tools such as Google Analytics, and adjust campaigns as necessary to improve effectiveness. Generate detailed performance reports and actionable insights for clients, explaining campaign results and recommending improvements. Collaborate with the creative team to develop engaging and optimized ad copy and visuals. Stay up-to-date with industry trends and Google Ads best practices, implementing new strategies to stay ahead of competitors. Manage campaign budgets, ensuring effective allocation of spend while maximizing results. Requirements: Minimum of 3+ years of experience in managing Google Ads/PPC campaigns, ideally within a digital agency or digital marketing environment. Strong knowledge of Meta ads and SEO . Strong understanding of Google Ads (Search, Display, Shopping, Video), Google Analytics, and related tools. Proven track record in delivering successful high-budget Google Ads campaigns with measurable ROI. Strong analytical skills, with the ability to interpret campaign data and provide strategic recommendations. Experience in keyword research, bid management, and performance optimization. Familiarity with A/B testing, audience segmentation, and remarketing strategies. Excellent communication skills and the ability to present complex data to clients clearly. Experience in healthcare marketing is an advantage, but not mandatory. Show more Show less