Paid Media Specialist

Job Description

At Tradebuilder Inc, a leading marketing, technology, and design services company, we believe in empowering people, optimizing processes, and building platforms that help organizations scale their business. With our remote-hybrid work culture, you'll have the flexibility to work remotely while collaborating with a diverse and talented team. Check out our website at https://tradebuilderinc.com/ to learn more about us. Role & Responsibilities Create and manage end-to-end Google Ads campaigns to drive traffic, conversions, and maximize ROAS. Hands-on management of Google PPC accounts Stay up-to-date with the latest Google Ads trends, industry best practices, and consumer behavior insights to formulate effective strategies. Monitor campaign performance, KPIs, and budgets continuously, and optimize individual campaigns to improve ROAS and CAC. Collaborate with the content and design teams to align creatives and landing page messaging for impactful campaigns. Reviewing performance and using insights to optimize the account. Work closely with relevant teams to identify opportunities for funnel conversion improvement and implement new ideas and initiatives to drive better results. Utilize Google Analytics and other relevant tools to analyze campaign performance, ad-set level metrics, and ad-level data to guide future strategies and decision-making. Keep clients informed about campaign schedules, modifications, and outcomes to maintain transparency. Generate regular reports on campaign performance and present insights and recommendations to determine areas for campaign improvement. Desired Experience & Skills Degree in Marketing, Business Administration or a related field. 2 years experience in executing result driven PPC campaigns. Ability to collaborate effectively with various teams, including Content, Design, and Sales. Experience in campaigns, channel analysis, and reporting, preferably with Google Analytics and Search Console. Ability to handle Analytics by leveraging data, metrics, and consumer trends to develop insights and recommendations. Excellent communication and interpersonal skills. Show more Show less