Outbound Marketing Manager

Outbound Marketing Manager

Vadodara, Gujarat, India

Job Description: Outbound Marketing Manager (Remote)

Company: B2B SaaS Company

Location: Remote (India-based)

Target Market: USA SMBs and Sales Professionals

Salary: ₹50,000 - ₹80,000 INR per month (Fixed + Performance Incentives)

Role Overview

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We are seeking a proactive and experienced Outbound Marketing Manager to drive our email and LinkedIn outreach campaigns. The ideal candidate will have hands-on experience in outbound marketing strategies, particularly in email marketing and LinkedIn outreach, with a strong understanding of growth hacking techniques. Experience with marketing automation platforms such as n8n or similar is a plus. A technical background and proven experience with funnels are required.

Key Responsibilities

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• Plan, execute, and optimize outbound email campaigns targeting SMBs and sales professionals in the USA.
• Manage LinkedIn outreach strategies including connection requests, messaging sequences, and engagement tactics.
• Develop and implement growth hacking strategies to increase lead generation and improve conversion rates.
• Build, manage, and optimize marketing funnels to drive prospects through the customer journey.
• Utilize automation platforms (e.g., n8n or similar) to streamline outreach and lead management processes.
• Analyze campaign performance metrics and iterate for continuous improvement.
• Collaborate with sales and product teams to align marketing efforts with business goals.
• Maintain and segment contact databases to ensure targeted and personalized outreach.
• Stay updated with the latest trends and best practices in outbound marketing, marketing automation, and growth hacking.

Required Skills & Experience

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• Proven experience in outbound email marketing and LinkedIn outreach campaigns.
• Strong knowledge of email marketing tools such as SendBuzz.io, Smartlead, and similar platforms.
• Experience with LinkedIn outreach tools including LinkedFusion.io and Expandi.
• Hands-on experience with marketing automation platforms such as n8n or similar is a plus.
• Technical background (e.g., experience with APIs, integrations, or workflow automation) is a significant advantage.
• Demonstrated experience designing, building, and optimizing marketing funnels.
• Experience with A/B testing, email deliverability best practices, and compliance with anti-spam laws.
• Familiarity with CRM systems and marketing automation tools.
• Demonstrated ability to design and implement growth hacking strategies.
• Excellent communication and copywriting skills tailored for B2B audiences.
• Analytical mindset with the ability to interpret data and make data-driven decisions.
• Self-motivated, detail-oriented, and able to work independently in a remote setting.

How to Apply:

Send your updated resume to hr@intricaretech.com