National Sales Manager - Footwear

Job Title: National Sales Manager (NSM) – Footwear(Retail & Distribution)

Location: Ludhiana, Punjab
Industry: Footwear / Retail / Apparel
Experience: 8 to 12 years
Qualification: Graduate / MBA preferred
Reporting To: Director

Key Responsibilities:

Sales Strategy & Execution

• Design and implement national sales strategies to achieve revenue and growth targets.
• Plan and execute channel-wise and region-wise sales plans (retail, distribution, e-commerce, modern trade, etc.).
• Monitor sales performance metrics, market trends, and adjust plans accordingly.

Marketing Strategy & Brand Management

• Collaborate with the marketing team to align sales initiatives with brand campaigns.
• Strengthen brand positioning and visibility in target markets through sales-led marketing activities.
• Participate in promotional planning, product launches, and seasonal campaigns.

Market Research & Business Intelligence

• Conduct regular market analysis to identify opportunities, risks, and competitor strategies.
• Leverage customer insights, buying patterns, and regional demand data to influence product mix and pricing.
• Drive innovation in product placement and selling techniques based on consumer behavior.

Team Leadership & Budget Management

• Lead, train, and motivate a national sales team including Regional Managers, Area Sales Managers, and frontline staff.
• Manage national sales budgets, monitor spend vs revenue targets, and ensure cost-efficiency.

Strategic Planning & Expansion

• Drive long-term planning for market expansion, including entry into new territories.
• Forge and nurture relationships with key retail partners, distributors, and stakeholders.
• Provide strategic input to the product development team for customer-driven collections.

Qualifications & Skills:

• Graduate in Business, Marketing, or related field; MBA preferred.
• 8–12 years of progressive sales experience in the footwear industry.
• Proven track record in national sales management, retail/distribution strategy, and team leadership.
• Strong analytical, negotiation, and decision-making skills.
• Excellent communication and interpersonal abilities.
• Proficiency in MS Office, CRM systems, and sales performance tools.

Other Requirements:

• Willingness to travel extensively across India.
• Ability to work under pressure in a dynamic and competitive environment.

Job Type: Full-time

Pay: ₹100,000.00 - ₹125,000.00 per month

Schedule:

• Day shift

Application Question(s):

• Do you have experience in managing sales through retail, distribution, and e-commerce channels?
• Do you have experience with annual sales budgeting and performance tracking?

Work Location: In person