Meta Ads Specialist - Immediate Joiner

Company Overview

Role Responsibilities

• Develop and implement effective Meta ad campaigns to achieve Organisation's objectives.
• Utilize social media platforms for targeted audience engagement.
• Conduct comprehensive market research to identify trends and opportunities.
• Monitor, analyze, and report on campaign performance metrics.
• Optimize campaigns based on A/B testing results and feedback.
• Create compelling ad copy that aligns with brand messaging.
• Collaborate with the creative team to develop visual assets for campaigns.
• Maintain strong relationships with stakeholders to understand their needs.
• Stay updated with the latest industry trends and advertising strategies.
• Manage multiple accounts while ensuring timely delivery of projects.
• Assist in budget management and allocation for ad spend.
• Provide recommendations for campaign improvements based on analytics.
• Foster a data-driven culture through insights and analytics reporting.
• Participate in team meetings to align on strategies and objectives.
• Prepare presentations and proposals for client pitches and reviews.
  

Qualifications

• Bachelor's degree in Marketing, Business, or related field.
• 3+ years of experience in digital marketing with a focus on Meta advertising.
• Proven track record of managing successful ad campaigns.
• Strong analytical skills with a data-driven approach.
• Excellent verbal and written communication skills.
• Experience with advertising tools and platforms such as Facebook Ads Manager.
• Ability to think creatively and strategically.
• Strong organizational skills with attention to detail.
• Experience in client-facing roles and relationship management.
• Familiarity with SEO and SEM practices.
• Knowledge of design tools like Canva or Adobe suite is a plus.
• Ability to work independently and as part of a team.
• Adaptability to fast-paced work environments.
• Continuous learner with a passion for digital marketing.
• Adequate knowledge of budgeting and ROI calculations.
• Previous experience in a similar role will be an advantage.