Marketing Manger

Job Description

Job Summary: We are looking for an experienced and strategic Marketing Manager to lead our marketing efforts in the A2P messaging industry. The ideal candidate will be responsible for driving brand visibility, generating leads, and executing go-to-market strategies for SMS, WhatsApp, RCS, and other messaging services. Key Responsibilities: Marketing Strategy & Planning: Develop and implement comprehensive marketing strategies aligned with business goals. Conduct market research and competitor analysis to identify trends and opportunities in the A2P sector. Lead Generation & Campaigns: Plan and execute targeted B2B lead generation campaigns via digital, email, and performance marketing channels. Collaborate with sales to ensure lead quality and conversion. Content & Branding: Oversee creation of engaging content – case studies, blogs, emailers, whitepapers, presentations, and product collateral. Manage company’s digital presence including website, SEO, and social media channels. Product Marketing: Support product launches with positioning, messaging, and promotional strategies. Create value propositions for messaging products (SMS, WhatsApp, Voice, RCS, etc.). Events & Partnerships: Coordinate and represent the company at industry events, webinars, and trade shows. Develop and manage partnerships with vendors, aggregators, and industry bodies. Analytics & Reporting: Monitor and report on marketing performance metrics (ROI, CPL, CTR, etc.). Use analytics to optimize campaigns and improve overall marketing effectiveness. Key Requirements: Bachelor’s degree in marketing, Communications, Business or a related field (MBA preferred). 5+ years of experience in B2B marketing, preferably in Telecom, Messaging, SaaS, or IT. Strong understanding of A2P messaging channels like SMS, WhatsApp, RCS, Voice, etc. Proficiency in tools like Google Analytics, HubSpot, CRM, SEO/SEM platforms. Excellent written and verbal communication skills. Ability to work cross-functionally with product, sales, and tech teams. Preferred: Previous experience with SMS aggregators, CPaaS providers, or telecom marketing. Knowledge of DLT regulations, carrier onboarding processes, and regional messaging trends. Job Types: Full-time, Permanent Pay: ₹35,000.00 - ₹60,000.00 per month Benefits: Health insurance Provident Fund Schedule: Day shift Work Location: In person