Marketing Manager/Executive

Marketing Manager/Executive

Responsibilities:

• Should possess strong communication skills to interact effectively with doctors.
• Developing and executing marketing strategies: This includes creating and implementing marketing plans to achieve business goals, such as increasing patient volume and brand visibility.
• Conducting market research: Identifying target audiences, analyzing market trends, and understanding customer needs and preferences.
• Managing marketing campaigns: This involves planning, executing, and monitoring various marketing activities, such as social media campaigns, advertising, and promotional events.
• Building relationships: Establishing and maintaining strong relationships with healthcare professionals, referral sources, and other key stakeholders.
• Generating leads: Identifying and qualifying potential clients through various marketing initiatives.
• Managing marketing budgets: Allocating resources effectively to maximize the impact of marketing efforts.
• Tracking and reporting on marketing performance: Monitoring key metrics, such as website traffic, lead generation, and conversion rates, to assess the effectiveness of marketing campaigns and make necessary adjustments.
• Collaborating with other teams: Working closely with other departments, such as sales and customer service, to ensure alignment and coordination of marketing efforts.
• Staying up-to-date on industry trends: Keeping abreast of the latest marketing trends, technologies, and best practices to optimize marketing strategies.
• Creating marketing materials: Developing engaging and informative marketing content, such as brochures, website copy, and social media posts.

Skills:

• Must have previous experience in Hospital or Diagnostic centers.
• Should possess strong communication skills to interact effectively with doctors.
• Excellent communication and interpersonal skills: Ability to effectively communicate with various stakeholders, including healthcare professionals, patients, and colleagues.
• Strong sales and negotiation skills: Ability to build relationships, close deals, and negotiate contracts.
• Proficiency in marketing tools and technologies: Experience with CRM software, social media platforms, and other marketing automation tools.
• Analytical and problem-solving skills: Ability to analyze data, identify trends, and develop solutions to marketing challenges.
• Creativity and strategic thinking: Ability to develop innovative marketing strategies and campaigns.
• Organizational and time management skills: Ability to manage multiple tasks, prioritize effectively, and meet deadlines.
• Knowledge of the healthcare industry: Understanding of the healthcare landscape, regulations, and ethical considerations.
• Adaptability and flexibility: Ability to adjust to changing market conditions and priorities.

Job Type: Full-time

Pay: ₹15,000.00 - ₹30,000.00 per month

Benefits:

• Provident Fund

Language:

• English (Required)

Work Location: In person