Marketing Manager

Hiring for one of our client in Healthcare Industry

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About the Client

Marketing Manager

Role Overview

Marketing Manager

Key Responsibilities

Marketing Strategy & Execution

• Develop 360° integrated marketing strategies spanning digital and traditional channels.
• Drive quarterly and annual campaign planning with performance KPIs (brand awareness, ROAS, CAC, CLV, conversion rates, etc.).
• Maintain consistent messaging across all touchpoints: digital, print, PR, outdoor, and events.
• Monitor and optimize campaign performance using data-driven insights.

Digital Marketing

• Oversee SEO, PPC, social media, influencer campaigns, content marketing, and email outreach.
• Grow and engage online communities across platforms such as Instagram, LinkedIn, Facebook, etc.
• Manage day-to-day execution of ad campaigns, landing pages, and WhatsApp/email marketing.
• Leverage tools like Google Analytics, HubSpot, and Meta Business Suite for tracking and optimization.

Brand Communication & PR

• Define brand tone, messaging framework, and communication strategy.
• Create compelling stories, press releases, and narratives for media coverage and brand visibility.
• Build relationships with influencers, media houses, and partners.
• Monitor brand reputation and proactively manage public sentiment.

Content Strategy

• Lead content planning and execution across digital, print, and marketing assets.
• Ensure content quality, alignment with brand voice, and consistency across all platforms.
• Work with internal and external creative teams to deliver impactful visuals and copy.

Traditional & Event Marketing

• Plan and execute offline campaigns: print ads, OOH, activations, and community events.
• Manage partnerships, sponsorships, exhibitions, and on-ground branding initiatives.
• Coordinate logistics and vendors for successful offline execution.

Data-Driven Decision Making

• Use insights from digital/traditional campaigns to optimize spend and strategy.
• Conduct A/B tests, competitor benchmarking, and customer segmentation.
• Generate reports with actionable insights for leadership.

Cross-Functional Collaboration

• Work with Product, Sales, Operations, and Customer Support to align on GTM and customer experience.
• Collaborate with tech/design teams to ensure seamless delivery of campaigns and customer touchpoints.

Budgeting & Resource Management

• Own the marketing budget, ensuring optimal ROI across all activities.
• Manage internal resources, freelancers, and external agencies.
• Prioritize spending based on strategic impact and campaign performance.

Innovation & Trendspotting

• Stay on top of evolving trends in marketing, tech, and consumer behavior.
• Test and introduce new tools, platforms (e.g., AI, automation), and creative formats.

Team Leadership

• Build, mentor, and lead a high-performing marketing team.
• Set clear KPIs, processes, and scalable workflows.
• Foster a culture of creativity, accountability, and continuous improvement.

Candidate Profile

Qualifications

• Bachelor’s degree in Marketing, Communications, or related field (MBA preferred).
• 4–8 years of marketing experience, ideally in a high-growth or startup environment.
• Proven expertise in digital and offline marketing, PR, content, and campaign management.
• Proficient in digital tools (Google Ads, SEO tools, Analytics, HubSpot, Meta platforms, etc.).
• Experience managing teams, budgets, agencies, and cross-functional stakeholders.

Key Competencies

• Creativity:

  Ability to conceptualize and execute bold, high-impact campaigns.

• Leadership:

  Strong managerial skills to inspire, align, and grow a team.

• Strategic Thinking:

  Big-picture planning with tactical execution.

• Communication:

  Excellent storytelling, writing, and interpersonal skills.

• Analytical Mindset:

  Comfortable using data to drive marketing decisions.

• Agility:

  Ability to adapt quickly in a fast-paced, evolving environment.

What’s on Offer

• Competitive salary with performance-linked incentives
• A high-impact role in a purpose-driven healthcare organization
• Opportunity to shape a growing brand from the ground up
• Creative freedom and ownership over end-to-end marketing strategy