Marketing Head

Job Description

Job Title: Marketing Head Department: Marketing Reports To: Chief Strategy Officer Location: Vikaspuri, Delhi Summary: The Marketing Head will be responsible for planning, leading, and executing all digital and branding initiatives to enhance company visibility, build brand equity, and support business growth. This includes performance marketing, SEO, social media, PR, website management, and brand design assets such as brochures, merchandise, and internal branding. The ideal candidate should possess strong leadership capabilities, a deep understanding of digital tools, and working knowledge of video editing software to effectively lead a team of marketing executives. Key Responsibilities: 1. Strategic Planning & Digital Marketing * Develop and implement an integrated digital marketing strategy aligned with business goals. * Plan and execute SEO strategies, Google Ads, Meta Suite campaigns, and lead-generation activities. * Manage all content posting, scheduling, and interaction across social platforms including Instagram, LinkedIn, Facebook, Pinterest, and more. * Oversee website content, updates, analytics, and optimization for traffic and conversions. * Track KPIs and generate performance reports to measure marketing ROI and inform decision-making. 2. Branding & Collateral Development * Strategize and execute overall branding strategies across all major social platforms including Instagram, LinkedIn, Facebook, Pinterest, etc. * Manage the creation of marketing collaterals such as brochures, company profiles, pitch decks, booklets, and other print/digital assets. * Oversee development and branding of merchandise and in-house branding materials. * Ensure brand consistency and visibility across all touchpoints, both digital and physical. 3. Team Management & Creative Supervision * Lead and manage a team of marketing executives handling digital, content, design, and video. * Guide the creative direction of all marketing output, ensuring brand consistency and audience relevance. * Foster a positive, collaborative, and high-performance team culture. 4. Content & PR * Supervise content creation for social media, blogs, case studies, and campaigns. * Work with PR agencies or independently to build positive brand exposure and manage press coverage. * Ensure timely and strategic communication for launches, announcements, and campaigns. Qualifications: * Bachelor’s or Master’s degree in Marketing, Communications, or a related field. * 5+ years of proven experience in digital marketing with 2+ years in a leadership role. * Hands-on experience with Google Ads, Meta Ads Manager, SEO tools, and CMS platforms. * Working knowledge of video editing tools (like Premiere Pro or Final Cut Pro) to manage creative workflows. * Strong communication, leadership, and organizational skills. * Proactive mindset with a passion for branding and digital innovation. Job Types: Full-time, Permanent Pay: ₹500,000.00 - ₹850,000.00 per year Benefits: Paid sick time Paid time off Schedule: Day shift Fixed shift Morning shift Work Location: In person