2 - 4 years

0 Lacs

Posted:1 day ago| Platform: GlassDoor logo

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Work Mode

On-site

Job Type

Full Time

Job Description

Job Summary:

We are seeking a results-driven and strategic Marketing and Digital Strategist to lead our marketing initiatives and drive growth in the B2B IT services domain. The ideal candidate will have a strong background in digital marketing, demand generation, content strategy, and branding—specifically within the IT services or SaaS sectors.

Key Responsibilities:

  • Develop and implement integrated B2B marketing strategies aligned with business goals.
  • Manage digital campaigns across SEO, SEM, email, LinkedIn, and other channels to generate high-quality leads.
  • Create and oversee content marketing strategies including blogs, whitepapers, newsletters, case studies, infographics, and social posts.
  • Optimize website and landing pages for lead conversion and SEO performance.
  • Analyze campaign metrics, website traffic, and lead funnel performance to refine strategies.
  • Work closely with the sales team to support ABM (Account-Based Marketing) and nurture campaigns.
  • Oversee brand messaging and ensure consistency across all touchpoints.
  • Conduct competitor analysis, market research, and client insights to guide strategic decisions.
  • Manage marketing automation tools (e.g., HubSpot, Mailchimp, or similar) for effective lead nurturing and CRM integration.
  • Coordinate with internal teams and vendors for content, design, and tech support.

Skills & Requirements :

  • Bachelor’s or Master’s degree in Marketing, Business, Communications, or related field.
  • Must have 02 to 04 years of experience in B2B marketing, preferably in IT services or SaaS industries.
  • Proven expertise in developing and executing digital marketing strategies.
  • Strong knowledge of SEO, PPC, social media advertising, and analytics tools (Google Analytics, SEMrush, etc.).
  • Excellent content writing and storytelling skills tailored to B2B tech audiences.
  • Experience working with CRM and marketing automation platforms.
  • Ability to think strategically and execute hands-on.
  • Strong analytical mindset and data-driven decision-making skills.
  • Excellent communication, presentation, and project management skills.

Job Type: Full-time

Schedule:

  • Day shift

Work Location: In person

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