Head of Sales – B2B & Institutional Markets (Fabrics)

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About Pranera

Pranera textiles is one of India’s most reliable names in performance textiles, powering uniforms, corporate wear, and sportswear through engineered, functional fabrics. With a strong in-house R&D unit, 600+ fabric SKUs, and a 250-tonne/month production capacity, we cater to 7,600+ institutional customers across the country. We’re now entering a high-growth phase and looking for a dynamic Sales Head to lead this journey.

Role Overview

The Sales Head will be responsible for developing and executing a robust national sales strategy to drive revenue growth, build institutional partnerships, expand dealer/distributor networks, and position Pranera as the nominated fabric partner for schools, corporates, garment manufacturers, and dealers/ distributors.

Key ResponsibilitiesSales Leadership & Strategy

• Define and implement the national B2B sales roadmap across verticals (Education, Corporate, Industrial.,)
• Identify high-potential accounts and drive a relationship-based approach to close long-term contracts
• Lead go-to-market (GTM) plans for new product lines and onboarding the entire team. 
• Deliver monthly, quarterly, and annual revenue targets

Team Building & Performance

• Build, mentor, and manage a high-performing regional and territory sales team
• Define KPIs, review targets, and ensure accountability across all regions
• Drive a high-performance culture with training, tools, and real-time feedback

Channel Development

• Expand dealer/distributor network pan-India with clear onboarding and support structure
• Work closely with the marketing team to drive lead generation and brand visibility in new markets

Partnerships & Key Accounts

• Establish nominated partnerships with large educational institutions, retail groups, buying houses, and corporates
• Lead negotiations and create value-driven proposals
• Build partnerships with aggregators, institutions and manufacturers.

Market Intelligence

• Track competitor activity, pricing trends, and customer behavior
• Recommend product, pricing, and promotional changes to stay ahead in the market

Key Requirements

• Proven track record in leading B2B sales across institutional and corporate segments
• Strong understanding of fabric performance attributes and customer applications
• Ability to build and scale sales teams in a structured and target-driven manner
• Experience working with dealers, distributors, and institutional buyers
• Entrepreneurial mindset with a hands-on, growth-first approach
• Excellent negotiation, presentation, and communication skills
• Familiarity with ERP/CRM and data-driven sales dashboards

Preferred Qualities

• Experience in uniforms, work-wear, or corporate apparel verticals
• Experience in fabric sales - knits
• Existing networks with educational institutions, corporates is a plus.
• Exposure to digital sales enablement and modern B2B sales tools