Head of Marketing

Location: Wework Vikhroli, Mumbai

Working Hours: Full-time, UK Timings (12:30 PM IST to 9 PM)

Experience: 4-5 years

Salary: INR 8 – 9 lakhs per annum

About Us:

My Digital Shelf is a leading platform in the B2B FMCG industry, specialising in high-impact conferences, summits, and media engagements across the UK, UAE, Europe, and North America. Our mission is to empower consumer goods brands with forward-thinking strategies through events, content, and digital engagement.

We are looking for a strategic, creative, and results-driven Marketing Manager to join our growing team. You’ll take the lead in delivering innovative, multi-channel campaigns that drive attendee registrations, elevate sponsor visibility and revenue, and strengthen My Digital Shelf’s presence as a global thought-leader.

Key Responsibilities:

Campaign Strategy & Execution

• Develop and execute strategic, insight-led marketing plans for our events to meet attendance and revenue targets.
• Run and monitor integrated campaigns across email, social media, partnerships, content, SEO, and paid channels.
• Write compelling copy and create engaging content for email newsletters, event brochures, social media, and websites.
• Lead the team’s database segmentation and list-building efforts to improve targeting and performance.

Digital & Content Marketing

• Oversee SEO best practices and website visibility for each event.
• Oversee all website updates through coordination with internal teams and freelancers.
• Collaborate on blog content and speaker/editorial promotion to drive audience interest and organic reach.
• Support sponsorship and exhibitor visibility with tailored content and promotional support.

Stakeholder Collaboration & Team Leadership

• Work closely with our commercial, content, and operations teams to align messaging, deadlines, and business objectives.
• Collaborate with a wider support network of in-house team members and trusted freelancers across design, marketing, and web.
• Facilitate external communication with partners, speakers, and media outlets to maximise campaign effectiveness and event engagement.
• Building strategic partnerships with industry organisations to expand brand reach

What success looks like:

· Growth in visitor numbers and exhibitor bookings

· Increased event-driven revenue

· A better experience for all event attendees

· Clear, data-backed results from marketing efforts

What We’re Looking For:

• 4+ years of B2B marketing experience – ideally in events, conferences, or media.
• Strong copywriting, email marketing, and digital campaign experience.
• Excellent written and verbal communication skills – with fluency in English.
• Experience using tools such as HubSpot, Mailchimp, Canva, WordPress, LinkedIn Campaign Manager, and Google Analytics.
• Solid understanding of SEO, digital visibility, and multi-channel campaign delivery.
• Meticulous attention to detail and ability to manage multiple projects simultaneously.
• Proactive, organised, and collaborative – comfortable working in a fast-paced, entrepreneurial environment.
• Experience proofreading, managing timelines, and coordinating stakeholders internally and externally.
• Comfortable working independently and with remote teams across time zones.

Why Join My Digital Shelf?

• Join a fast-growing, global team with the energy of a startup and the credibility of an established industry player.
• Work with a diverse network of freelancers and internal staff across design, marketing, content, and tech.
• Lead marketing for summits that bring together industry leaders in FMCG, retail, eCommerce, data, and digital transformation.
• Enjoy autonomy, variety, and real impact on our marketing and business growth.

Job Types: Full-time, Permanent

Pay: ₹800,000.00 - ₹900,000.00 per year

Schedule:

• Monday to Friday

Experience:

• total work: 3 years (Required)
• Email marketing: 2 years (Required)
• Social media marketing: 3 years (Preferred)
• SEO tools: 3 years (Preferred)
• Google Analytics: 2 years (Preferred)
• Content creation: 2 years (Preferred)

Language:

• English (Required)

Work Location: In person