Head of Marketing and Growth

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About Us

handyman, cleaning, and plumbing services

all 50 U.S. states

About the Role

Head of Marketing and Growth

You’ll be responsible for driving customer registrations, increasing service provider signups, optimizing UX for conversions, managing influencer partnerships, and building a full-funnel marketing engine that scales nationwide.

Key Responsibilities

• Design and execute high-impact

  performance marketing campaigns

  across Google, Meta, YouTube, and other key platforms.
• Lead

  growth hacking efforts

  by identifying and executing UX and onboarding improvements that drive customer signups and orders.
• Conduct

  competitive analysis

  to uncover growth opportunities in messaging, pricing, and positioning.
• Own and evolve

  email marketing, drip sequences, and customer lifecycle strategies

  to improve retention and repeat bookings.
• Manage and grow

  influencer marketing programs

  to build trust, generate UGC, and increase brand visibility in key markets.
• Define and track

  growth KPIs

  across acquisition, activation, conversion, and retention.
• Collaborate with product, design, and engineering teams to launch new service categories and test new growth loops.
• Build and scale a high-performing marketing team across performance, CRM, content, and creative.

Qualifications

• 7+ years of experience in marketing, with a strong focus on

  performance and growth roles

  at startups, marketplaces, or consumer platforms.
• Demonstrated success in

  scaling user acquisition

  through paid channels, influencer campaigns, and lifecycle marketing.
• Strong understanding of

  UX and conversion funnel optimization

  ; experience working closely with product/design teams.
• Hands-on experience with

  tools like Google Ads, Meta Ads, Mixpanel, HubSpot, GA4, and marketing automation platforms

  .
• Ability to derive actionable insights from data and drive continuous experimentation.
• Proven track record of owning end-to-end marketing strategies in high-growth environments.
• Excellent leadership, collaboration, and communication skills.
• U.S. consumer market experience preferred.

What We Offer

• Competitive compensation with performance-based incentives.
• Equity in the company
• Leadership opportunity in a high-growth startup expanding nationwide.
• Full ownership of marketing strategy with high visibility and impact.
• A fast-moving, remote-first work culture with autonomy and accountability.

How to Apply

Download and explore the InstaService app: https://www.instaservice.com/get-app

hiring@instaservice.com

Be part of InstaService — and help us shape the future of on-demand services in America.

InstaService is an equal opportunity employer. We celebrate diversity and are committed to building an inclusive environment for all employees.