Head of Digital Marketing

This role is for one of our clientsIndustry: Marketing Services - Digital MarketingSeniority level: Mid-Senior levelMin Experience: 7 yearsLocation: BangaloreJobType: full-time

About The Role

We’re looking for a

Head of Digital Marketing

who’s ready to own the marketing engine and scale global visibility for a high-growth B2B brand. In this role, you won’t just manage campaigns—you’ll

build a data-driven growth system

, turning brand awareness into qualified demand, and aligning every initiative with business objectives.This is a strategic and execution-heavy leadership position for someone who thrives on end-to-end ownership—from shaping brand narratives to optimizing conversion metrics. You’ll be the driving force behind inbound lead generation, performance marketing, and digital brand presence.

What You’ll Do

🎯

Growth Marketing Strategy

Develop and execute a full-funnel digital marketing strategy focused on demand generation and brand expansion.Own the digital roadmap including inbound lead generation, SEO/SEM, paid media, and marketing automation.Analyze conversion funnels, customer journeys, and LTV to CAC ratios to optimize campaigns at every touchpoint.Use experimentation and data to drive decision-making—A/B testing, multivariate testing, and funnel diagnostics.📈

Performance Marketing & Demand Gen

Plan and run high-impact paid campaigns across LinkedIn, Google Ads, and relevant B2B channels.Own end-to-end lead gen metrics: cost-per-lead (CPL), SQL quality, conversion rate optimization (CRO), and marketing ROI.Launch targeted ABM (Account-Based Marketing) and retargeting campaigns for key enterprise segments.📝

Content & Brand Authority

Build a powerful content engine: blogs, whitepapers, case studies, video, and thought leadership pieces.Collaborate with internal and external experts to create high-value, SEO-optimized content aligned with buyer intent.Champion the company’s voice across platforms, including the website, LinkedIn, newsletters, and partner channels.🛠️

Tech Stack & Automation

Implement and scale marketing automation via tools like HubSpot, Marketo, or similar.Manage CRM integrations and data flows to align marketing and sales pipelines.Monitor and optimize landing pages, email campaigns, and lead scoring processes.🤝

Leadership & Cross-Functional Impact

Build and mentor a results-driven marketing team across content, performance, and design.Work closely with Sales, Product, and Leadership to align on growth priorities and campaign goals.Present clear marketing dashboards and insights to leadership for strategy evaluation and iteration.

Who You Are

7+ years of hands-on experience in B2B digital marketing, with at least 5 years in a leadership role.Proven track record of building scalable marketing programs that deliver qualified leads and drive revenue.Deep understanding of digital channels, including SEO, SEM, paid social, email automation, and content marketing.Proficient in tools like Google Analytics, LinkedIn Ads, HubSpot/Marketo, SEMrush, or similar platforms.Strategic thinker with a strong creative instinct and analytical mindset.Exceptional communication, leadership, and project management skills.

Bonus Points

Experience working in B2B tech, SaaS, or services industries.Familiarity with international market expansion strategies.Past success with organic thought leadership campaigns or executive branding.

What You’ll Get

Ownership of a critical function in a high-growth business.Opportunity to shape and scale the brand’s digital footprint from the ground up.Collaborative, entrepreneurial team culture that values experimentation and innovation.Competitive salary, performance-linked bonuses, and growth opportunities.

Key Skills

Digital Marketing Strategy | Demand Generation | SEO/SEM | Paid Media | CRM & Marketing Automation | Content Marketing | Analytics & Attribution | ABM | Growth Leadership