Head of Digital Marketing

About Aramya:

At Aramya, we’re redefining fashion for India’s underserved Gen X/Y women, offering size-inclusive, comfortable, and stylish ethnic wear at affordable prices. Launched in 2024, we’ve already achieved ₹40 Cr in revenue in our first year, driven by a unique blend of data-driven design, in-house manufacturing, and a proprietary supply chain.

Today, with an ARR of ₹100 Cr, we’re scaling rapidly with ambitious growth plans for the future.

Our vision is bold to build the most loved fashion and lifestyle brands across the world while empowering individuals to express themselves effortlessly. Backed by marquee investors like Accel and Z47, we’re on a mission to make high-quality ethnic wear accessible to every woman.

We’ve built a community of loyal customers who love our weekly design launches, impeccable quality, and value-for-money offerings. With a fast-moving team driven by creativity, technology, and customer obsession, Aramya is more than a fashion brand—it’s a movement to celebrate every woman’s unique journey.

Head of Digital Marketing

Key responsibilities:

• Lead and scale paid campaigns across Meta, Google, Pinterest, affiliates, to drive efficient customer acquisition and revenue growth.
• Own full-funnel performance and optimize for CAC, ROAS, LTV, and repeat rates through targeted experiments and data-driven decisions.
• Collaborate with design, tech, and product teams to improve landing pages, product listings, and conversion experiences.
• Oversee content and social media strategy across Instagram, Facebook, YouTube, and Pinterest, ensuring brand consistency and engagement.
• Lead performance reporting and insights, and work with internal and external teams to deliver strong execution across all digital initiatives.
• Build, lead, and mentor a cross-functional marketing team, while evaluating and implementing tools to improve marketing efficiency.
• Execute and scale creative optimization and structured ad setups to drive results across digital channels.

An ideal candidate MUST have:

• ~10 years of experience in digital marketing, with a strong tilt towards performance + content; prior D2C/fashion/lifestyle experience preferred.
• Strong academic pedigree — IIT / Tier-1 Engineering / Analytical background preferred.
• Proven ability to manage budgets, scale paid campaigns, and lead cross-channel teams.
• Strong grasp on both data and creativity— with a test-and-learn mindset.
• Passionate about building a meaningful brand for women, and thrives in high-growth environments.