Posted:1 week ago|
Platform:
On-site
Full Time
We’re looking for a strategic and data-driven Digital Marketing Manager – Product and Strategies to lead marketing initiatives that drive product awareness, user acquisition, and revenue growth. This role blends digital marketing with product positioning and go-to-market strategy to align closely with business objectives.
o Develop and lead integrated digital marketing strategies (SEO, SEM, social, email, content, automation) to drive traffic, leads, and conversions.
o Manage paid campaigns across platforms like Google Ads, Meta, LinkedIn, etc.
o Define positioning, messaging, and go-to-market plans for product launches and feature rollouts.
o Collaborate with product and design teams to understand user needs and translate them into impactful campaigns.
o Track KPIs and use analytics tools (Google Analytics, HubSpot, etc.) to monitor campaign effectiveness.
o Optimize based on data insights to improve ROI, CAC, CLTV, etc.
o Work with product, design, and sales teams to ensure cohesive messaging and brand consistency.
o Enable sales through lead generation and nurturing campaigns.
o Oversee marketing content, thought leadership pieces, case studies, landing pages, and emailers tailored to the buyer journey.
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