Head of Digital Marketing

Position:

Salary:

Location:

Company:

We’re looking for a strategic and data-driven Digital Marketing Manager – Product and Strategies to lead marketing initiatives that drive product awareness, user acquisition, and revenue growth. This role blends digital marketing with product positioning and go-to-market strategy to align closely with business objectives. 

Key Responsibilities:

1.      Digital Strategy & Execution

o   Develop and lead integrated digital marketing strategies (SEO, SEM, social, email, content, automation) to drive traffic, leads, and conversions.

o   Manage paid campaigns across platforms like Google Ads, Meta, LinkedIn, etc.

2.      Product Marketing

o   Define positioning, messaging, and go-to-market plans for product launches and feature rollouts.

o   Collaborate with product and design teams to understand user needs and translate them into impactful campaigns.

3.      Performance & Analytics

o   Track KPIs and use analytics tools (Google Analytics, HubSpot, etc.) to monitor campaign effectiveness.

o   Optimize based on data insights to improve ROI, CAC, CLTV, etc.

4.      Cross-functional Collaboration

o   Work with product, design, and sales teams to ensure cohesive messaging and brand consistency.

o   Enable sales through lead generation and nurturing campaigns.

5.      Content & Communication

o  Oversee marketing content, thought leadership pieces, case studies, landing pages, and emailers tailored to the buyer journey.

Skills and Qualifications:

• Excellent Comm skills + AI Enthusiast (priority 1)
• SEO extensive candidate (priority 1)
• Experience with International Market (priority 1)
• Tech Company experience (Product or Service) (priority 1)
• Brand Management
• Other Lead Gen Activities
• Team Handling (How big Team​, Team segregation)

What you’ll need:

• Bachelor’s/Master’s degree in Marketing, Business, or a related field.
• 5–8 years of experience in digital/product marketing, preferably in a tech or SaaS environment.
• Strong understanding of digital channels, tools, and metrics.
• Experience crafting go-to-market strategies and launching digital products.Excellent communication, analytical, and project management skills.
• Proficiency with tools such as Salesforce, HubSpot, Google Analytics.
• Hands-on with tools like Google Ads, Meta Business Suite, HubSpot, SEMrush, etc.
• Collaborative and comfortable working in cross-functional teams.