Head of D2C Growth & Performance Marketing

Pegasus is seeking a strategic and hands-on Head of D2C Growth & Performance Marketing to scale our direct-to-consumer business. You will be responsible for building a growth engine that spans paid media, conversion optimization, CRM, and product merchandising. You’ll lead a multi-functional e-commerce team (including Amazon, Quick Commerce, and website) and craft a unified brand experience for parents. Key Responsibilities: 1. Performance Marketing & Growth Strategy Own paid marketing across Meta, Google, YouTube, and other platforms. Plan and optimise CAC (cost of acquisition) across all digital channels. Scale website traffic through full-funnel ad strategies. Drive retargeting, upsell/cross-sell, and lookalike campaigns. 2. D2C Website Ownership Optimise user experience, funnel, and CRO (conversion rate optimisation). Define and manage Shopify/website merchandising strategy. Collaborate with product and design to build high-converting landing pages. 3. Product Bundling & Merchandising Strategy Create compelling, themed product bundles for target parent personas. Collaborate with editorial/product teams to match product-market trends. 4. Team Leadership Lead and mentor performance marketers, e-commerce managers (Amazon, Q-commerce), content & creative leads. Break silos between Amazon, Website, and D2C to drive unified growth. 5. Campaign Execution & GTM (Go-to-Market) Own planning and execution of campaigns across seasons, events, themes. Run A/B tests for copy, creatives, product mix, and pricing. 6. CRM & Retention Plan automated journeys and loyalty campaigns via email, WhatsApp, and SMS. Increase repeat purchase rate and customer LTV. 7. Data, Analytics & Reporting Track and report on key metrics: CAC, ROAS, CTR, CVR, LTV. Build performance dashboards and conduct attribution analysis. Ideal Profile: 6–10 years of experience in D2C e-commerce, growth marketing, or digital brand management. Proven track record scaling website revenue from <5% to >30% of overall sales. Deep hands-on experience with Meta Ads Manager, Google Ads, Shopify, Klaviyo (or similar). Strong analytical thinking and creative intuition can balance data with empathy for parents. Experience managing e-commerce platforms like Amazon, Q-commerce (Blinkit, Instamart), etc. Excellent leadership and cross-functional team-building skills. Show more Show less