Head of Content/Brand

The story behind Tetr:

Four years ago, we started Masters’ Union with a clear mission: to redefine the business education landscape. We posed a simple question: If aspiring doctors learn from seasoned physicians and budding lawyers learn from legal experts, why shouldn't future business leaders learn directly from industry experts?

After all, can a lecture on Accounting 101 truly compare to the hands-on experience of analyzing real PnL statements?

Today, Masters' Union has an unparalleled curriculum with faculty comprising of Industry Leaders and practitioners unlike any other in the country. Our academic council includes CXOs, MDs, Eminent Public Leaders, and even Members of Parliament. In just four years of operations, our flagship PGP in Technology and Business Management has achieved remarkable success, surpassing the placement records of esteemed institutions like IIM Ahmedabad and ISB.

Masters’ Union is now ranked among the top 2 B-schools in the country based on placement records.

With our growing global recognition, we realised that the hands-on experience of building real businesses, which proved to be highly effective for students in India, could offer immense value to aspiring entrepreneurs worldwide.

Thus, the idea of Tetr was born.

At Tetr, the world is your classroom.

If this excites you, and you resonate with our vision, then we’d love for you to come and build with us.

About Role:

bold, culture-shaping, idea-generating powerhouse

Key Responsibilities:

1. Own the Content Strategy Across All Platforms

• Define and execute a

  multi-platform content strategy

  that amplifies Tetr’s brand, engages audiences, and drives impact.
• Oversee content production across

  YouTube, Instagram, Snapchat, LinkedIn, Twitter, website, podcasts, and newsletters

  .
• Ensure

  consistency in storytelling, tone, and brand voice

  across all formats.

2. Lead Social Media Engagement & Channel Growth

• Own and scale our YouTube presence

  , creating engaging long-form and short-form content that resonates with our audience.
• Build

  thumb-stopping social media content

  , from viral trends to deep-dive thought leadership.
• Experiment with new formats,

  reels, carousels, shorts, live sessions, AMAs, and behind-the-scenes storytelling

  .
• Constantly analyze performance, iterate, and optimize for

  engagement, virality, and shareability

  .

3. Generate Big, Bold Ideas (And Make Them Happen)

• Brainstorm and execute

  disruptive, culture-driven content ideas

  that set Tetr apart.
• Lead high-impact campaigns,

  branded storytelling, and experimental content formats

  .
• Turn faculty masterclasses, student stories, and industry insights into

  compelling digital content

  .
• Stay ahead of

  content trends, audience behavior, and platform shifts

  —be the first to experiment and innovate.

4. Oversee Video Production & Storytelling

• Work closely with video teams to

  craft engaging narratives, motion graphics, and dynamic visuals

  .
• Direct

  high-production-value YouTube series, brand films, and documentary-style content

  .
• Develop

  evergreen content that builds authority, while also creating snackable, viral content

  .

5. Build & Lead a High-Impact Creative Team

• Recruit, mentor, and manage a

  team of video editors, motion designers, copywriters, and content strategists

  .
• Foster a

  culture of creativity, innovation, and bold execution

  .
• Work cross-functionally with

  marketing, partnerships, and leadership teams

  to align content with TETR’s growth vision.

Join us if you are

• A

  visionary storyteller

  who thrives on

  big ideas, cultural relevance, and brand-building

  .
• A

  social-first thinker

  who understands

  what works on YouTube, Instagram, LinkedIn, and beyond

  .
• A

  leader who inspires creativity thrives in fast-paced environments and knows how to execute

  .
• A

  data-savvy strategist

  who knows how to measure success and optimize for impact.
• Someone who

  lives on the internet

  , loves digital culture, and constantly finds inspiration in new content formats.

Requirements:

• 7+ years of experience

  in

  content strategy, brand storytelling, digital media, or creative direction

  .
• A deep understanding of

  social media algorithms, YouTube growth strategies, and audience engagement trends

  .
• Proven ability to

  create viral content, scale digital communities, and lead content teams

  .
• Experience with

  video production, motion graphics, and high-impact visual storytelling

  .
• Strong leadership and

  team management experience

  .
• Background in

  education, media, or startup ecosystems

  is a plus.