Senior Manager Performance Marketing

The story behind Tetr :

Four years ago, we started Masters’ Union with a clear mission: to redefine the business education landscape. We posed a simple question: If aspiring doctors learn from seasoned physicians and budding lawyers learn from legal experts, why shouldn't future business leaders learn directly from industry experts?

After all, can a lecture on Accounting 101 truly compare to the hands-on experience of analyzing real PnL statements?

Today, Masters' Union has an unparalleled curriculum with faculty comprising of Industry Leaders and practitioners unlike any other in the country. Our academic council includes CXOs, MDs, Eminent Public Leaders, and even Members of Parliament. In just four years of operations, our flagship PGP in Technology and Business Management has achieved remarkable success, surpassing the placement records of esteemed institutions like IIM Ahmedabad and ISB.

Masters’ Union is now ranked among the top 2 B-schools in the country based on placement records.

With our growing global recognition, we realised that the hands-on experience of building real businesses, which proved to be highly effective for students in India, could offer immense value to aspiring entrepreneurs worldwide.

Thus, the idea of Tetr was born.

Picture this: a business program that isn't just about textbooks and lectures—it's an adventure that spans 7 different countries, with each semester bringing a new destination and a wealth of experience. Imagine studying at iconic institutions like INSEAD, NUS, SDA Bocconi, and IIT and learning from some of the brightest minds in the business world like Dr. Edward Rogers (Former Chief Knowledge Officer, NASA), Mr. Faverie Stephane (Executive Group President, Estee Lauder) and Mr. Saud Swar (CBO, American Express, MENA). From launching eCommerce ventures in Dubai to tackling tech startups in Silicon Valley, our students traverse the globe, building businesses and making a tangible impact. At Tetr, the world is your classroom.

If this excites you, and you resonate with our vision, then we’d love for you to come and build with us.

Join TETR as a Performance Marketing Lead

Our performance marketing lead will be:

• Responsible for planning, executing, and optimizing performance marketing campaigns to drive customer acquisition and conversion.
• Develop and implement comprehensive strategies across multiple channels across Google, Meta, LinkedIn, Affiliates, and other paid advertising channels to drive targeted traffic, leads and conversions.
• Analyze campaign performance data to identify trends, insights, and optimization opportunities to maximize ROI and achieve business objectives.
• Collaborate with cross-functional teams, including content, design, and product teams, to develop and launch integrated marketing campaigns that resonate with target audiences.
• Monitor and report on key performance indicators (KPIs), such as CTR, CPC, CPA, and conversion rates to track campaign performance and identify areas for improvement.
• Stay updated with the latest trends, best practices, and technologies in performance marketing to ensure the company remains at the forefront of digital marketing innovation.
• Manage relationships with external partners, agencies, and vendors to optimize performance marketing campaigns and ensure alignment with business goals and objectives.
• Develop and manage performance marketing budgets, forecasts, and financial models to allocate resources effectively and achieve desired results within budget constraints.

Our ideal Performance Marketer:

• Bachelor’s degree in Marketing, Business, or related field; Master’s degree is a plus.
• 5 - 8 years of experience in performance marketing, with a proven track record of managing and optimizing successful digital marketing campaigns.
• Experience of working in Global markets like LATAM, APAC and MENA is a plus.
• Strong analytical skills with the ability to analyze complex data sets and translate insights into actionable strategies and tactics.
• Proficiency in Google Analytics, Google Ads, Facebook Ads Manager and other performance marketing tools and platforms.
• Excellent communication and interpersonal skills with the ability to collaborate effectively with cross-functional teams and external partners.
• Detail-oriented with strong organizational and project management skills to manage multiple campaigns and priorities simultaneously.
• Passion for digital marketing and eagerness to stay updated with the latest trends, technologies, and best practices in the industry.
• Displays a passion for education, innovation, and making a positive impact.