Head-Branding, Marketing and Communications

Head/Sr. Manager – Branding, Marketing and Communications

Job Profile

● Develop and execute a multi dimensional communications messaging framework,

in line with BYST’s vision and objective.

● Monitor systems and procedures necessary for smooth operations of overall

branding marketing and communications

● Regularly assess the effectiveness of the organization’s communication channels

and put in place measures that will create awareness and momentum, as well as

test the effectiveness of communication activities.

● Lead BYST branding, marketing and communications team

● Create branding for BYST that will open funding opportunities

Specific responsibilities

● Develop and implement an effective National communications strategy including social media strategy, consistent with the organization’s core intent, core outcomes, area of excellence and strategic direction.

● Provide proactive, strategic, high-touch communications support and advice on internal and external communications, as appropriate, to protect and enhance the organizations’ reputation and brand.

● Monitor and guide development, maintenance and expansion of the BYST website and social media platforms; coordinate online queries/responses and serve as focal point for management of the organization’s social media networks.

● Coordinate with other departments of BYST, develop and distribute information, communications and high quality printed, audio-visual, digital fundraising, and marketing/promotional materials to target audiences, including Corporates, individuals, government departments, donor agencies and foundations.

● Act as brand champion to project a unified image and message that establishes BYST as a leading youth grassroots entrepreneurship development organization.

● Lead the process of branding of the offices of BYST including local partners and direct implementing locations.

● Ensure brand compliance and train concerned staff on branding and communication to streamline the communication process.

● Identify and seize media opportunities to promote BYST programs. Develop talking points and communication messages for the spokesperson of the organisation and provide media training to staff.

● Respond to and document queries by local, regional/international news media and donor contacts in a timely and appropriate manner.

● Collaborate with other functions at BYST in writing blogs, articles for internal newsletters and opinion editorials.

● Networking and developing strategic relationships with media and key ecosystem influencers.

● Effectively present information to internal and external stakeholders

● Leverage new ideas for promotional events/ activities and organize them in

coordination with peer departments.

● Manage media relations to maintain and cultivate existing, new relationships with

representatives of the media.

● Manage the marketing and communications budget, and ensure programs are

achieved on time and within the budget.

● Manage the appearance of all organization print and electronic marketing

collaterals eg: Newsletters, external communiques etc.

● Develop, coordinate and assist various departments in the overall brand

positioning and marketing outreach of their programs.

● Develop a social media campaign for existing BYST programs and be abreast of the

latest trends and strategies in digital marketing.

● Coordinate with the senior management team to identify and drive business

development opportunities.

Qualification, experience and competencies

● Post-graduation/ Master’s degree in Communications/Media/Marketing

● 10-12 years of demonstrated experience in communications and media relations, preferably in the humanitarian or international development sector (INGOs)

● In-depth understanding of brand development and communications, with experience in developing, managing, and assessing integrated communications and promotional plans.

● Strong organizational skills, and ability to deliver high quality work, under pressure, meet tight deadlines, and simultaneously manage multiple projects.

● Superior writing and editing skills, excellent oral communications skills; fluency in English required.

● Good interpersonal skills, including ability to work effectively as part of a local team, and across organizational lines and geographic boundaries.

● Proven track record in facilitating workshops, planning, managing, and developing executive communication.

● Excellent computer skills, including Word-processing, presentations and spreadsheets.

● A good initiator and team player with willingness to share information and communicate positively and effectively with all stakeholders.

Job Type: Full-time

Pay: ₹80,000.00 - ₹125,000.00 per month

Benefits:

• Health insurance
• Leave encashment

Schedule:

• Day shift
• Weekend availability

Work Location: In person