Growth Product Manager

Full Time Role at EssentiallySports for Growth Product Manager

About Us: EssentiallySports is the home for the underserved fan, delivering storytelling that goes beyond the headlines. As a top 10 sports media platform in the U.S, we generate over a billion pageviews a year and engage more than 30 million monthly active users. This massive organic reach fuels our data-driven culture, where deep audience insights meet cultural trends to serve fandom where it lives—and where it’s going next. With zero CAC, we’ve built owned audiences at scale, making organic growth a core part of our identity.

The next phase of ES growth is around newsletter initiative, in less than 9 months, we’ve built a robust newsletter brand with 700,000+ highly engaged readers and impressive performance metrics:

• 5 newsletter brands
• 700k+ subscribers
• Open rates of 40%-46%.

Our Values at ES

1. Focus on the user and all else will follow
2. Hire for Intent and not for Experience
3. Bootstrapping gives you the freedom to serve the customer and the team instead of investor
4. Internet and Technology untap the niches
5. Action oriented, integrity, freedom, strong communicators, and responsibility
6. All things equal, one with high agency wins

Role Overview: EssentiallySports is seeking a Growth Product Manager who can scale our web platform's reach, engagement, and impact. This is not a traditional marketing role—your job is to engineer growth through product innovation, user journey optimization, and experimentation. You’ll be the bridge between editorial, tech, and analytics—turning insights into actions that drive sustainable audience and revenue growth.

Key Responsibilities

• Own the entire web user journey from page discovery to conversion to retention.
• Identify product-led growth opportunities using scroll depth, CTRs, bounce rates, and cohort behavior.
• Optimize high-traffic areas of the site—landing pages, article CTAs, newsletter modules—for conversion and time-on-page.
• Set up and scale A/B testing and experimentation pipelines for UI/UX, headlines, engagement surfaces, and signup flows.
• Collaborate with SEO and Performance Marketing teams to translate high-ranking traffic into engaged, loyal users.
• Partner with content and tech teams to develop recommendation engines, personalization strategies, and feedback loops.
• Monitor analytics pipelines from GA4 → Athena → dashboards to derive insights and drive decision-making.
• Introduce AI-driven features (LLM prompts, content auto-summaries, etc.) that personalize or simplify the user experience.
• Use tools like Jupyter, Google Analytics, Glue, and others to synthesize data into growth opportunities.

Who you are

• 4+ years of experience in product growth, web engagement, or analytics-heavy roles.
• Deep understanding of web traffic behavior, engagement funnels, bounce/exit analysis, and retention loops.
• Hands-on experience running product experiments, growth sprints, and interpreting funnel analytics.
• Strong proficiency in SQL, GA4, marketing analytics, and campaign management
• Understand customer segmentation, LTV analysis, cohort behavior, and user funnel optimization
• Thrive in ambiguity and love building things from scratch
• Passionate about AI, automation, and building sustainable growth engines
• Thinks like a founder: drives initiatives independently, hunts for insights, moves fast
• A team player who collaborates across engineering, growth, and editorial teams.
• Proactive and solution-oriented, always spotting opportunities for real growth.
• Thrive in a fast-moving environment, taking ownership and driving impact.

“Very flexible and open, can ask anything anytime. Real mentorship and coaching. Superb energy in whole ES team.” - when team was asked how would you describe ES to a friend after a round of beers

What do you get?

• Fully Remote Job
• Flexible Working Hours
• Freedom to own the Problem Statements, and make your own solutions
• Play with the biggest dataset, as a function of working in a media org.
• Work directly with the founding team
• Release features at scale to Millions of Users on Day 1
• Freedom to work on multiple and new technologies
• Bi-annual offsites which are coined “epic” by the team!

The permissionless growth team is small, which means your impact on the company’s success will be huge. You’ll have the chance to work with experienced leaders/founders who have built and led multiple product, tech, data and design teams, and grown EssentiallySports to a global scale.