Growth Marketing Manager - A hypergrowth experiential ecom brand

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About the employer brand:

The brand is on a mission to create India’s most immersive and trusted gadget-buying platform by bringing the experience home. Customers can book free in-home demos of the latest smart devices across categories, explore and compare options, and get personalized recommendations, all without visiting a store.

By combining the ease of online browsing with the confidence of offline interaction, the brand empowers smarter, regret-free tech purchases.

Role Overview

As the Growth Marketing Lead , you’ll own and drive the full-funnel growth engine spanning performance marketing, CRM, content creation, brand partnerships, and on-ground society activations. You’ll be responsible for building top-of-funnel demand and optimizing conversion across channels.

You’re part creative storyteller, part data-driven marketer, equally comfortable brainstorming Instagram reels and fine-tuning ROAS on Meta. This is a high-ownership role where strategy meets hands-on execution.

Society Activation & On-ground Demand Gen

1. Plan and execute community activations across premium housing societies (e.g., Sobha, Prestige).

2. Manage live demo events targeting 300+ households per society.

3. Capture leads, testimonials, and spark local word-of-mouth.

Meta & Google Performance Marketing

1. Own execution across Meta and Google Ads.

2. Scale demos while optimizing CAC and funnel drop-offs.

3.Test formats — videos, statics, reels — and iterate based on funnel insights.

Ad Films & Content Production

1. Collaborate with internal creative teams on UGC, scripted ads, and testimonials.

2. Assist with influencer shoots and ensure performance storytelling aligns with brand tone.

Brand Collab & Mid-funnel Campaigns

1.Collaborate with partner brands to leverage high-intent user data (e.g., abandoned carts).

2. Run conversion-focused mid-funnel campaigns via ads + WhatsApp/CRM.

3. Build strong relationships with partner marketing teams.

Influencer Marketing

1. Identify and manage influencers across categories like tech, home, and lifestyle.

2. Own briefing, execution, and performance tracking.

3. Repurpose content into ads and short-form video formats.

CRM & Funnel Communication

1. Own WhatsApp, email, and SMS flows across the entire customer lifecycle.

2. Align closely with tech and CS teams for automation and handoff triggers.

3. Monitor performance metrics and run win-back and re-engagement campaigns.

Social Media Strategy

1. Build and manage content strategy across Instagram, LinkedIn, and YouTube.

2. Post using brand + UGC + event content with strong design coordination.

3. Drive recall and excitement through weekly engagement.

SEO & Organic Growth

1. Optimize SEO across product listings, demo pages, and blogs.

2. Research keywords and build backlinks for “best gadgets,” “home demos,” etc.

3. Track improvements in traffic, domain authority, and impressions.

Job Requirements/Mandatory Skills

• Bachelor’s degree in Marketing, Business, Communications, or a related field. MBA is a plus
• 4–7 years in growth marketing, digital marketing, or performance-led roles
• Hands-on experience with Meta and Google Ads, managing campaigns end-to-end.
• Ability to plan and execute offline activations or society/community events.
• Familiarity with content production scripting, storyboarding, and coordinating video shoots.
• Practical understanding of SEO best practices keyword research, on-page optimization, and backlinks.
• Proven ability to manage social media channels like Instagram, LinkedIn, and YouTube.
• Willingness to work as an individual contributor and cross collaborate with internal/external teams.

Good to have

• Excellent project management and cross-functional collaboration skills.
• Data-driven mindset with a bias for experimentation and iteration.

What you get

• High-ownership role at a fast-growing consumer tech startup.
• A chance to build a category-defining offline+online experience.
• Exposure to full-funnel growth from on-ground activations to digital performance.
• Work directly with founders and cross-functional teams to shape strategy.

About WinnerBrands

At WinnerBrands, we are on a mission to create a community of the brightest marketing minds to deliver impactful, rewarding, and purposeful work by collaborating, contributing & co-learning with smart peers. Backed by Busybeebrands.com, a pioneering brand-building firm that has helped some of the most disruptive new-age brands in the country craft their brand and marketing strategy, we find opportunities with progressives startups and brands in the domain of marketing with multiple engagement models for our talent partners, freelance / part-time or full-time. Request to visit our community page at https://www.winnerbrands.in/talentcommunity/

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