Email Marketing Executive

Email Marketing Executive

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About Rannkly

Rannkly is an innovative SaaS platform that helps businesses manage their online reputation, automate social media, and engage customers more effectively. As we scale our outreach and lead generation efforts, we are looking for a passionate Email Marketing Executive to join our Lead Generation  team.

Role Overview

Email Marketing Executive

Key Responsibilities

• Plan and execute B2B email campaigns focused on lead generation.
• Build targeted lists using tools like LinkedIn Sales Navigator, Apollo.io, etc.
• Write compelling and personalized email copy for outreach and follow-ups.
• Segment audiences and A/B test subject lines, content, and CTAs.
• Monitor campaign metrics such as open rates, click-through rates, response rates, and conversion rates.
• Collaborate with the design team (if needed) for email templates.
• Maintain and update CRM with campaign data and lead statuses.
• Ensure compliance with email regulations like GDPR and CAN-SPAM.

Requirements

• 1–2 years of proven experience in email marketing, preferably in a B2B SaaS or IT environment.
• Hands-on experience with email marketing tools like Mailchimp, Lemlist, Instantly, or similar.
• Strong copywriting and communication skills.
• Familiarity with lead generation strategies and sales funnels.
• Basic understanding of CRM systems (e.g., HubSpot, Zoho, or Pipedrive).
• Analytical mindset to track KPIs and optimize performance.
• Ability to work independently as well as in a team.

Good to Have

• Knowledge of marketing automation and email deliverability best practices.
• Understanding of buyer personas and customer journeys.
• Experience in cold email outreach for international markets.

What We Offer

• A collaborative and fast-paced work environment.
• Opportunities to work on high-impact projects.
• Freedom to experiment and innovate.
• Learning and development support.

Apply Now:

For queries, contact: