Ecommerce Specialist

Education: Bachelor’s / Master’s degree in Marketing, Business or related fieldExperience: 2 to 5 years in digital marketing, preferably in E-commerce or FMCGLocation: ChennaiSalary Budget: 7 LPA Role: Process the Purchase Orders at customer’s portals of all General Ecommerce customers and to coordinate with logistics for arranging stocks.Coordinate with our Factories/CFAs for executing the POs ASAP and to arrange appointments and deliveries ASAP.To follow up for timely payments of all the dues billed to all customers through proper channel.To offer special products to specific customers which would be suitable for their respective Ecommerce platform.Enlisting all relevant New SKUs with Customers on time to leverage the benefit of Advertisement & sales opportunities.Deletion of obsolete lines to improvise Fill-Rate & to save OTB.Updating Product Masters with all the Ecommerce customers on a regular basis.To co-ordinate reconciliation of outstanding in every quarter with all customers.Access customers’ portals to track product movements and replenishment in time.Quarterly Budget Review & necessary amendments for next Quarter.After Customer wise Category wise Sales Review, to work out offers/discounts to liquidate Slow and Non-moving SKUs.Maintain a database of all Ecommerce Customers (Administrative, Commercial & Business details).Maintaining advertising budgets for Ecommerce customers annually. Key Responsibilities: AMS (Amazon Marketing Services) Management:Plan, execute, and optimize sponsored ads, display ads, and brand campaigns on Amazon.Monitor performance metrics like ACOS, ROAS, CTR, and CPC to maximize efficiency.Conduct keyword research and bid optimization to improve rankings and conversions. Marketing in Quick Commerce platforms – Blinkit, Zepto, Swiggy & Big Basket:Develop and implement performance marketing strategies for quick commerce platforms (Blinkit, Zepto, Swiggy & Big Basket).Optimize product listings, promotions, and ad campaigns for higher visibility.Track and analyze sales performance, pricing, and competitive trends. Website Management & SEO:Manage and update content on the company website (product pages, blogs, banners, etc.).Implement SEO best practices to enhance organic traffic and search rankings.Work with developers/designers to improve UI/UX, speed, and mobile responsiveness. Social Media Campaigns:Develop and execute paid and organic campaigns across platforms (Facebook, Instagram, LinkedIn, etc.).Plan engaging content calendars, influencer collaborations, and ad creatives.Monitor engagement metrics and optimize campaigns for better reach and conversions. Performance Analysis & Reporting:Track key KPIs across platforms and generate detailed performance reports.Analyze data to optimize ad spend, content strategy, and audience targeting.Stay updated with digital marketing trends and platform updates. Other Requirements Hands-on experience with AMS, Blinkit, Zepto, Google Ads and Meta Ads.Strong understanding of SEO, PPC, social media marketing, and website analytics.Proficiency in Google Analytics, Meta Business Suite, and Amazon Seller Central.Excellent analytical skills, creativity, and problem-solving abilities.