Ecommerce & Digital Marketing Manager

1. Ecommerce Strategy & Business Development:

• Develop and execute comprehensive e-commerce strategies: This is the core difference. They create strategies to increase online sales, optimize conversion rates, and improve average order value (AOV) and customer lifetime value (CLV).
• Website management and optimization: Overseeing the entire e-commerce platform (e.g., Shopify, Magento, WooCommerce), ensuring its design, functionality, user experience (UX), and mobile responsiveness are optimized for sales. This includes product listings, pricing, promotions, and inventory management.
• Sales funnel optimization: Identifying and addressing bottlenecks in the sales funnel from product discovery to checkout to minimize cart abandonment.
• Marketplace management: If applicable, managing presence and campaigns on third-party marketplaces (e.g., Amazon, Flipkart).
• New product launches: Collaborating with product teams to plan and execute digital marketing for new product rollouts on the e-commerce site.

2. Digital Marketing Execution (with an E-commerce Lens):

• Search Engine Optimization (SEO) & Search Engine Marketing (SEM/PPC):
• SEO: Optimizing product pages, category pages, and blog content for relevant keywords to improve organic search rankings and drive qualified traffic.
• PPC: Managing paid ad campaigns (Google Ads, Shopping Ads) specifically aimed at direct product sales and maximizing ROI. This includes managing product feeds.
• Social Media Marketing & Social Commerce:
• Developing social media strategies to drive traffic directly to product pages and enable direct purchases through social commerce features (e.g., Instagram Shopping, TikTok Shop).
• Leveraging user-generated content (UGC) and influencer marketing to showcase products and drive sales.
• Exploring livestream shopping events.
• Email Marketing & SMS Marketing:
• Designing and implementing highly targeted email and SMS campaigns for product promotions, abandoned cart recovery, post-purchase follow-ups, loyalty programs, and personalized recommendations.
• Segmenting customer lists based on purchase history and Browse behavior to deliver relevant offers.
• Content Marketing:
• Creating conversion-focused content, such as detailed product descriptions, compelling visuals, video demonstrations, buying guides, and customer testimonials.
• Blogs and articles that address customer pain points and lead them to product solutions.
• Display Advertising & Retargeting:
• Running display campaigns to build brand awareness and, more importantly, retargeting ads to customers who have visited the site or viewed products but haven't purchased.
• Affiliate Marketing: Managing affiliate programs to drive sales through partnerships with other websites or influencers.

3. Data Analysis & Performance Optimization (Conversion-Focused):

• Deep dive into e-commerce analytics: Beyond general website traffic, they analyze sales volume, conversion rates, average order value, customer acquisition cost (CAC), customer lifetime value (CLV), cart abandonment rates, and return on ad spend (ROAS).
• A/B Testing and Conversion Rate Optimization (CRO): Continuously testing different elements on product pages, landing pages, and the checkout process to improve conversion rates.
• Customer journey mapping: Analyzing how customers interact with the website and digital touchpoints to identify areas for improvement and personalization.
• Reporting: Providing detailed reports on e-commerce performance, identifying trends, and making data-driven recommendations for growth.

4. Cross-Functional Collaboration & Management:

• Working closely with sales and product teams: Ensuring marketing efforts align with sales targets and product availability.
• Collaborating with IT/Development: To ensure the e-commerce platform is technically sound, secure, and supports marketing initiatives.
• Customer Service Integration: Ensuring digital marketing efforts enhance the overall customer experience and that customer service can support online shoppers effectively.
• Inventory and Logistics: While not directly responsible for fulfillment, they often coordinate with these teams to ensure promotions align with stock levels and delivery capabilities.

Job Type: Full-time

Pay: ₹15,568.66 - ₹20,000.00 per month

Ability to commute/relocate:

• Vellore, Tamil Nadu: Reliably commute or planning to relocate before starting work (Preferred)

Education:

• Bachelor's (Preferred)

Experience:

• Digital marketing: 1 year (Required)

License/Certification:

• Fundamentals of digital marketing (Required)

Work Location: In person