Digital Marketing Team Lead

Job Summary

We are looking for a highly skilled and creative Digital Marketing Lead with 3 to 5+ years of experience in a service-based company, with a strong focus on (SMM,SEO). The ideal candidate will be responsible for driving digital growth through strategic planning, hands-on campaign execution, and team leadership. You will lead a team of digital marketers to increase digital visibility, generate leads, and build brand authority across social platforms and beyond.

Key Responsibilities

• Lead and manage the in-house digital marketing team and external vendors (if applicable).

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• Develop and implement full-funnel digital strategies tailored for service-based/B2B offerings.

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• Design and execute organic and paid social media campaigns (Facebook, Instagram, LinkedIn, YouTube).

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• Manage client social media accounts to drive engagement and community growth.

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• Oversee content planning, calendars, and performance reporting for all social channels.

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• Work closely with content writers and graphic designers to ensure high-quality, branded creatives.

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• Optimize paid campaigns (Meta, Google, LinkedIn) for reach, engagement, and lead generation.

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• Implement and monitor SEO strategies and integrate with content marketing efforts.

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• Plan and coordinate content marketing (blogs, reels, infographics, case studies, whitepapers).

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• Develop and optimize marketing automation workflows for lead nurturing and conversion.

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• Use analytics tools like Google Analytics (GA4), Meta Business Suite, Search Console, and HubSpot to track performance.

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• Collaborate with the sales team to ensure MQLs meet business objectives.

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• Stay updated with the latest SMM and digital marketing trends, tools, and best practices.

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• Manage campaign budgets, timelines, and performance reports for clients/stakeholders.

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• Requirements
• Bachelor’s degree in Marketing, Communications, or a related field.

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• 3 to 5+ years of proven experience in digital marketing, with a core focus on social media strategy and execution.

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• Expertise in SEO/SEM, Google Ads, Meta Ads, LinkedIn Ads, and CRM tools.

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• Proficiency in tools like Canva, Hootsuite, Buffer, Meta Business Manager, and email marketing tools (Mailchimp, Zoho).

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• Strong understanding of B2B/service-based marketing models.

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• Excellent communication, analytical, and leadership skills.

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• Ability to manage multiple projects and teams in a fast-paced environment.

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• Knowledge of content performance metrics and social media KPIs.

Job Types: Full-time, Permanent

Pay: ₹25,000.00 - ₹55,000.00 per month

Benefits:

• Cell phone reimbursement
• Internet reimbursement

Schedule:

• Day shift
• Weekend availability

Experience:

• Google Ads: 6 years (Preferred)
• Digital marketing: 6 years (Required)
• Meta Ad: 6 years (Required)

Work Location: In person