Digital Marketing Specialist

Job Title: Digital Marketing Specialist

Location: Calicut, Kerala
Job Type: Full-Time

About Us

Studegram Edu Tech Pvt Ltd is a leading study abroad consultancy, committed to helping students achieve their dream of studying overseas. We combine innovative strategies with personalized services to connect students with the best educational opportunities worldwide.

Role Overview

We are looking for a highly skilled and motivated Digital Marketing Specialist with a minimum of 2 years of experience. This role involves creating and executing impactful digital marketing strategies tailored to the study abroad sector, driving lead generation, and enhancing our online presence.

Key Responsibilities

• Digital Campaign Management
• Develop and implement targeted marketing campaigns on platforms like Google Ads, Facebook, Instagram, and LinkedIn.
• Optimize campaigns to maximize ROI and ensure lead generation.
• Content Creation & Strategy
• Plan and create engaging content for websites, blogs, email campaigns, and social media platforms.
• Ensure all content aligns with SEO and brand guidelines to target study abroad aspirants effectively.
• Social Media Marketing
• Manage and grow our presence across social media channels, ensuring consistent and engaging messaging.
• Develop creative campaigns to boost engagement and reach.
• SEO and Website Management
• Perform on-page and off-page SEO to improve website rankings.
• Analyze website traffic and recommend improvements for better user experience.
• Analytics and Reporting
• Track, analyze, and report campaign performance using tools like Google Analytics and SEMrush.
• Provide actionable insights to improve marketing strategies.
• Collaboration & CRM Integration
• Work closely with counselling and sales teams to ensure seamless lead conversion.
• Use CRM tools effectively to manage and nurture leads.

Key Qualifications

• Education: Bachelor’s degree in Marketing, Communications, or a related field.
• Experience: Minimum 2 years of proven experience in digital marketing, ideally in the education or study abroad industry.
• Skills:
• Proficiency in Google Ads, Facebook Business Manager, and SEO tools.
• Strong knowledge of digital marketing trends, analytics, and content strategies.
• Excellent communication and creative skills.
• Ability to work collaboratively in a fast-paced environment.

Preferred Skills

• Knowledge of the study abroad industry and international education trends.
• Experience with analytics platforms like HubSpot, Zoho CRM, or similar.
• Proven track record of running successful ad campaigns.

What We Offer

• A collaborative and dynamic work environment.
• Competitive salary with performance-based incentives.
• Opportunities for professional growth and development.

Job Types: Full-time, Permanent

Pay: ₹15,000.00 - ₹35,000.00 per month

Benefits:

• Cell phone reimbursement
• Internet reimbursement

Schedule:

• Day shift

Education:

• Bachelor's (Preferred)

Experience:

• Digital marketing: 1 year (Required)
• total work: 2 years (Preferred)

Work Location: In person