Digital Marketing Specialist

Job Title: Digital Marketing Specialist
Experience: 5–6 Years
Location: Kochi
Employment Type: Full-Time

Job Summary:
We are seeking a highly skilled and experienced Digital Marketing Specialist to join our team. The ideal candidate will have 5–6 years of proven experience in digital marketing, with strong expertise in Google Ads and other paid advertising platforms. Candidates with a background in advertising agencies will be given preference.

Key Responsibilities:

• Plan, execute, and optimize digital marketing campaigns across Google Ads, social media, and other paid platforms.
• Manage and monitor PPC campaigns, ensuring optimal ROI and performance.
• Conduct keyword research, create compelling ad copy, and analyze campaign performance metrics.
• Collaborate with internal teams and creative agencies to align campaign strategy with business goals.
• Implement SEO strategies to enhance organic visibility and traffic.
• Generate regular performance reports and provide actionable insights.
• Stay updated with industry trends, tools, and platform updates.

Key Requirements:

• 5–6 years of hands-on experience in digital marketing.
• Strong proficiency in Google Ads (Search, Display, YouTube) and other paid channels.
• Experience working with advertising or creative agencies is a strong advantage.
• Solid understanding of SEO, SEM, analytics tools (Google Analytics, Tag Manager), and social media platforms.
• Excellent analytical, communication, and project management skills.

Job Type: Full-time

Pay: ₹60,000.00 - ₹65,000.00 per month