Digital Marketing Specialist

As a Digital Marketing Specialist, you'll play a key role in executing strategic marketing campaigns to drive engagement and leads. It is the first of its kind role at ARC, where you will be a mentor in the function of marketing.

You'll focus on performance marketing, analytics, and lead generation strategies to fuel ARCs growth. This role demands creativity, an analytical mindset, and the ability to collaborate across teams to achieve measurable outcomes.

What Youll Do:

• Drive lead generation through various communication channels, including social media, email marketing, and the company website.
  
• Develop and implement targeted marketing campaigns across digital channels, including Google Ads and Meta Ads, with a focus on Performance Marketing
  
• Conduct SEO and SMO efforts to maximise ARCs online visibility and impact. Utilize SEO techniques to enhance visibility, with a particular focus on keyword research.
  
• Track and analyse campaign performance using Google Analytics, optimising strategies to improve lead generation.
  
• Identify referral marketing opportunities, such as events, collaborations, and conferences, to expand ARC’s brand presence.
  
• Work closely with client partners and the branding team to align marketing efforts with ARC’s goals.
  
• Conduct market trend analysis and customer research to refine marketing strategies.
  
• Develop and deploy an organic marketing strategy for our retail services.
  
• Act as a mentor for Marketing associates and develop their skill.
  
• Manage the marketing budget, ensuring cost-effectiveness across all campaigns.

What We’re Looking For:

• Experience

  : 3-6 years in B2B and B2C marketing, with demonstrated success in performance marketing and lead generation.

• Creativity

  : Ability to design innovative campaigns with compelling offers.

• Analytical Skills

  : Proficiency with Google Analytics and keyword research, with a data-driven approach to tracking and optimising campaigns.

• Organisational Skills

  : Strong multitasking abilities, capable of handling multiple projects simultaneously with exceptional time management.

• Collaboration

  : Strong communication skills and willingness to work within a team to achieve common goals.

  Role & responsibilities