Digital Marketing Specialist

We are seeking a dynamic and versatile Digital Marketing Executive cum Faculty to join our team. The ideal candidate will be responsible for planning, executing, and monitoring digital marketing campaigns while also training students and professionals in various digital marketing modules. This dual role is perfect for someone passionate about both practical execution and teaching.

Key Responsibilities:As a Digital Marketing Executive:

• Develop, implement, and manage digital marketing strategies across platforms (SEO, SEM, PPC, Social Media, Email Marketing, etc.)
• Run performance marketing campaigns on Google Ads, Facebook, Instagram, and other platforms.
• Manage content creation and publishing across website, blog, and social media.
• Conduct keyword research and optimize website content (SEO).
• Monitor campaign performance and prepare reports using analytics tools (Google Analytics, Meta Insights, etc.)
• Collaborate with the design and content teams to create effective ad creatives and promotional material.
• Stay updated with the latest digital marketing trends, algorithms, and tools.

As a Faculty / Trainer:

• Deliver classroom and online training sessions on Digital Marketing topics such as SEO, SEM, SMM, Email Marketing, Google Ads, Analytics, etc.
• Prepare and update training materials, PPTs, case studies, and assignments.
• Conduct practical workshops, doubt sessions, and mock interviews for students.
• Guide students in real-time projects, internships, and certifications.
• Assess student performance and provide feedback for improvement.
• Stay updated with industry changes and update course content accordingly.

Requirements:

• Bachelor's degree in Marketing, Communications, or any relevant field.
• 2+ years of proven experience in Digital Marketing.
• Prior experience in teaching/training (preferred but not mandatory).
• Strong communication and presentation skills.
• Hands-on experience with tools like Google Ads, Google Analytics, Meta Business Suite, Canva, Mailchimp, WordPress, etc.
• Certification in Google, HubSpot, or Facebook Blueprint will be an added advantage.

Key Skills:

• SEO & SEM
• Social Media Marketing
• Google Ads & Analytics
• Content Marketing
• Email Marketing
• Affiliate Marketing
• WordPress/Website Management
• Training & Public Speaking
• Time and Team Management

Job Type: Full-time

Pay: ₹10,000.00 - ₹15,000.00 per month

Schedule:

• Day shift

Work Location: In person